Will Scully-Power: Managing Director, Datarati

Datarati Brings Key Marketing Insights to Businesses Across the Asia-Pacific Region
July 31, 2014, 1:36 am
Filed under: Uncategorized | Tags: , , ,

Full Circle CRM Datarati

Full Circle CRM Partners with Datarati to Bring Key Marketing Insights to Businesses Across the Asia-Pacific Region

Full Circle CRM and Datarati Announce Partnership to Provide Campaign Influence and Funnel Metrics to Lifecycle Marketers

July 30, 2014, San Mateo, CA – Full Circle CRM announced today that it has added Datarati, a leading provider of best practices for building, testing, launching, optimizing and reporting on multi-channel lifecycle marketing campaigns in the Asia-Pacific region to its partner program. By partnering with Full Circle CRM, Datarati can now offer the critical insights provided by Full Circle CRM’s comprehensive demand generation waterfall metrics and powerful campaign influence models to its clientele in Australia, New Zealand, Singapore and Hong Kong.

“Partnering with Full Circle CRM will prove to be hugely beneficial for our customers using Salesforce,” said Will Scully-Power, Managing Director of Datarati. “The marketing insights that it provides for that part of our customer base will enable them to track and measure their marketing campaigns more accurately than ever before.”

“We excited to announce our partnership with Datarati and take our marketing performance management products into the Asia-Pacific region,” said Bonnie Crater, President & CEO of Full Circle CRM. “The team at Datarati are experts at helping their customers prove marketing’s contribution to revenue and we are thrilled to become a key piece of that process.”

More about Full Circle CRM’s Marketing Performance Management Solutions

Full Circle CRM’s Marketing Performance Management solutions give marketers complete campaign and response lifecycle management applications that make it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Influence and Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.
  • Marketing and Sales Intelligence: provides all of the marketing answers. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

Full Circle Response Management ensures every deal is attributed to the right campaign, empowering accurate ROI and answers to all of your marketing data questions in Salesforce.

About Full Circle CRM

Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All of your marketing data is in Salesforce and so are the answers.

Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at http://www.fullcirclecrm.com.

About Datarati

Datarati was co-founded by a group of Marketing Automation and CRM entrepreneurs and is now Asia-Pacific’s fastest growing Lifecycle Marketing Automation Agency.

Since 2009, the team at Datarati have been providing Lead, Customer and Member Lifecycle Marketing strategies to both B2C & B2B digital and data-driven marketers across Australia, New Zealand, Hong Kong, Thailand, Singapore, China & Japan.

Datarati’s dedicated team provide Lead, Customer & Member Lifecycle Marketing Strategy, Marketing Automation Product Training, Outsourced Campaign Management for Building, Testing, Launching, Optimising and Reporting on Multi-Channel Marketing Campaigns as well as Marketing Automation Maturity Assessments & Road maps.

Datarati has strategic relationships with the world’s leading marketing automation platforms including; Marketo and the Salesforce1 Customer Platform.

Their vision is to build a global Lifecycle Marketing Automation Agency which helps marketers prove the value & ROI of their marketing investments through the use of Marketing Automation & CRM technologies.

The company is headquartered in Sydney and is privately funded by a group of angel investors in the USA & Australia. http://www.datarati.com.au

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc.

HOW TO: Personalise with Automation
June 26, 2014, 12:46 am
Filed under: Marketing Automation | Tags: ,

Marketing Automation Infographic

April 17, 2014, 6:30 am
Filed under: Customer Lifecycle Marketing


Technology Should Not Lead Digital Transformation
April 14, 2014, 1:01 am
Filed under: Customer Lifecycle Marketing, Data

Digital Transformation graphic1 The Elements of Digital Darwinism1


LIVE WEBINAR: Successful campaign strategies for all stages of the customer lifecycle
April 11, 2014, 2:02 am
Filed under: A/B Testing, Customer Lifecycle Marketing


REGISTER: for our LIVE WEBINAR on ‘Successful campaign strategies for all stages of the customer lifecycle’


WINNER: of the International Partner Excellence Award!!!
April 9, 2014, 11:24 pm
Filed under: #mktgcloud, Datarati

Marketing Nation

Datarati is Asia-Pacific’s fastest growing lifecycle marketing automation agency.

Co-founded by a group of marketing automation and CRM entrepreneurs, Datarati has been a Preferred Services Partner since 2009 and has the largest certified team of lifecycle marketing consultants outside of North America.

Datarati’s team works daily with hundreds of digital and data-driven marketers across Australia and New Zealand, helping transform and change the way they think about their lead, customer and member lifecycle strategies.

Datarati provides a full service agency delivering implementation and training of marketing automation technologies, campaign planning and execution, analytics, creative, UX and development capabilities.

Google Analytics For Cross Device Measurement
April 6, 2014, 6:16 am
Filed under: Uncategorized


User behavior is not limited to a single device, and very often people jump between devices expecting a smooth transition. As Michal explains (did you buy her book already?), there is a myriad of techniques to create rich experiences that can satisfy (and hopefully amaze) them. But how can we be sure that those techniques are bringing the desired outcome? Using Analytics. Data is the best way to understand how people behave online, what they like and what they don’t.

As I mentioned in the Web Analytics Process framework, the first (and most important) step when approaching analytics is to define goals and build a set of Key Performance Indicators before you start worrying about data collection. And this is not different when it comes to cross device measurement, maybe even more accentuated as we have multiple sets of goals (one set for each device).

So, before we get into how to collect cross device data and which kind of reports you will have access to, here is a table I believe you should use in order to define some of the goals for each device. As you can see, I divided it into Micro and Macro goals, so that you know which are the most important goals for each device.



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