Filed under: Applications, Excel, iPhone | Tags: Applications, Excel, iPhone, Spreadsheets
Today sees the launch of an iPhone app that attempts to fulfill the store’s original promise by adding a truly useful feature to the iPhone that many have longed for since its introduction: modifiable spreadsheets.
The iPhone has allowed users to view Excel and Numbers files since its launch, but until now users have been unable to create or edit them.
The aptly named Spreadsheet application is available for $7.99 here, claiming to be the first Excel-like program on the platform. And it delivers, but with one deal-breaking caveat.
Included among Spreadsheet’s features are:
-Multiple cell types, including Numeric, Date, Time, Currency, Percentage and Text
-Cell formatting options, including bold, italic, text and background color, cell sizes and alignments.
-Copy/cut/paste operations.
-A range of functions, including date/time, math, statistical, string and trigonometric functions.
-Export (via email) to external spreadsheet applications.
The program’s most glaring flaw is its inability to import Excel spreadsheets – something the developer promises to release in the next update, but should have been included from the start.
This oversight will make the program nearly useless for most professionals, but if you’re only looking to make basic spreadsheets on the fly it works as advertised. Files made on the phone are saved in the standard XML format, and can be Emailed for further modifications on PCs.
The interface will be familiar to anyone who has used Excel or a similar program before – you use your finger to select cells, and can enter numbers and equations using the same syntax.
Spreadsheet may be the first app available in this space, but a number of other offerings are on the way, including Mariner.
Filed under: iPhone, Mobile, Social Media | Tags: Applications, Facebook, iPhone
Facebook tonight launched version 2.0 of its Facebook for iPhone application, bringing many features that were before only available on the site to a mobile device for the first time.
With version 2.0:
The home page now features a full News Feed, along with access to filtered views of the News Feed, like Status Updates, Posted Items, Live Feed, and Events.
- Full photo tagging and posting is now supported.
- Notifications are now accessible for the first time.
- Profiles now have tabs, like the Facebook website redesign.
- Feed comments are accessible both here and on the News Feed.
Overall, Facebook for iPhone now looks and feels like a fully featured Facebook – it’s a remarkably well designed product
Facebook’s Joe Hewitt, the lead developer of the iPhone application, said shortly after the release tonight, “I’ve been hearing some bug reports in 2.0, so I will probably wind up doing a 2.1 release in the short term to address many of these problems. Please tell me if you find anything wrong (in the comments here, or you can message me), and I will try to fix it.”
Facebook for iPhone can be downloaded by heading to the App Store on your iPhone.
Filed under: Analytics, Data, Events | Tags: ADMA, Australian Direct Marketing Association, Data Day 2008, Kristy Yoon, Optus, Will Scully-Power
Do you believe in the power of data?
Since the origin of marketing, data has been a constant. It underpins all good communication and is critical to campaign success. And, while data was important in the past, it will be even more fervently worshipped by smart marketers in the future on their crusade for improved ROI.
Get your data techniques right and take your results to heavenly levels.
With the right techniques and tools, your data can be a very powerful asset. Data Day 2008 will show you the way to boost results, maintain your competitive advantage and develop almighty relationships. In this one-day, jam-packed conference you’ll hear from expert data strategists and learn inside tips from a diverse range of brands including Optus, Visa, Camera House and Woolworths.
Concurrent afternoon streams allow you to focus on the topics that are most relevant to your area of worship. Lessons on Fundamentals, Advanced Analytics, B2B and Digital all offer valuable insights to help you tackle the challenges your business faces now and in the future.
Plus, an exclusive group of exhibitors will demonstrate innovative tools and solutions to help you practice all that is preached. Discover the most effective resources from leading suppliers including SEMA, Acxiom, Experian, Impact Lists, Sensis, Traction and Veda Advantage.
For more information on the full conference programme and the exhibitors visit www.adma.com.au/dataday.
| Melbourne | Thursday 23 October, 8.30am - 5.00pm |
| Brisbane | Tuesday 28 October, 8.30am - 5.00pm |
| Sydney | Thursday 30 October, 8.30am - 5.00pm |
| Price | $395 for ADMA members $565 for non-members |
| To register | Download the registration form, visit www.adma.com.au/dataday or contact Victoria Walker on 02 9277 5413 |
Be enlightened. Book now for ADMA’s Data Day 2008.
Filed under: Analytics, Video | Tags: Measuring Engagement, Viral Analytics, Visible Measures
Visible Measures have just come out with with a new pretty cool app that allows you to measure video engagement.
Check out their video demo here: http://www.visiblemeasures.com/see-it-in-action/true-reach-demo/
Imagine a world where you could see where your competitors were getting traffic, and also know where 97% of your potential customers were going after visiting your site! Before now, it was almost impossible to find great data on your rivals’ customer acquisition tactics – equally frustrating was trying to understand where people were going when they left your site.
- Referral reports reveal that TinyURL.com receives 18.3% of it’s traffic from Twitter, a growth of nearly 20% from last month;
- Destination reports show that circuitcity.com receives 4.80% of the visitors leaving bestbuy.com and that bestbuy.com receives only 2.05% of the visitors leaving circuitcity.com!
Filed under: A/B Testing, Multivariate Testing | Tags: A/B Testing, Multivariate Testing, Sitespect
Sitespect have just realeased a video that I think we can all relate too. When marketing want to test, how long does it actually take before it gets implemented?
With Sitespect there is no need for page tagging or IT involvment. A marketers dream app 
http://www.sitespect.com/video/corporate_video.shtml
Filed under: Analytics, Data, Visualisation | Tags: Analytics, Data, Optimisation
Problem: How can we visualise the importance of data and actionable insights for each campaign? Something we can give our staff and clients to sell the true value of data, analytics and optimisation.
Solution: Jelly beans jar with a letter that reads:
“John sees hundreds of jelly beans in a jar. Will sees 142 blue, 127 white and 212 orange and that 20% of males 25 years and older dis-like the the taste of the black jelly beans, while 10% of women will eat all the red ones first and can then predict based on the data model, that their next likely choice of colour will be white”.
Call me to optimise your lollies: (02) 9016 1682
Filed under: Data | Tags: Data, Retailing, Targeted Marketing, Video Mining
If you’re in the retail environment or have retail clients, if you don’t have instore digital ads in your business plan, you are sure to be dissed and dismissed by your competitors very shortly.
New in-store digital ads are using the latest technology such as video mining data overlayed with transactional data to target messages to individual buyers, boosting sales and even helping to manage inventory.
Now that’s the retailer of the 21st century.
When you order a morning coffee at a café owned by Israel-based Aroma Espresso Bars, an image of a croissant may suddenly appear on a digital display next to the cash register. Stop by for a sandwich or salad later in the day, and the display could flash a picture of a suggested beverage.
Aroma Espresso says sales of desserts and beverages featured on the screens have increased as much as 68% in outlets where it has installed the display systems, starting about a year ago. The company has about 100 cafés in Israel, the U.S., Canada, and Romania. Besides boosting sales, the system aids inventory control—for example, by encouraging customers to buy Danish sweet rolls when muffins are running low.
Welcome to the future of point-of-sale retailing. In-store digital ad displays have been around for a few years already. But stores and restaurants are now starting to use the technology for real-time promotions, instantly tailoring their sales pitches to match individual customers’ selections or variations in product availability.
The Conversion Report reveals how many visitors:
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Landed on the page containing the online form
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Left without even touching the form
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Started filling-in some information
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Left in the middle without even try to submit the form
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Attempted to submit the form
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Left after trying and failing to submit the form
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Successfully completed the form
Read the entire post here.
While the reports and dashboards you can create within Omniture SiteCatalyst are great, there is no escaping the fact that power web analysts have an affinity for Microsoft® Excel®. Microsoft Excel provides numerous ways to manipulate and view data that will never be available in any web analytics tool.
For this reason, Omniture provides access to a powerful “ExcelClient” (not a typo, there is no space) which allows you to pull data from your Omniture SiteCatalyst data set into Microsoft Excel. This Omniture ExcelClient is extremely powerful, especially when combined with advanced knowledge of Microsoft Excel, a tool well known to traditional analysts.
