Will Scully-Power: Managing Director, Datarati

Problem: How can we visualise the importance of data and actionable insights for each campaign? Something we can give our staff and clients to sell the true value of data, analytics and optimisation.

Solution: Jelly beans jar with a letter that reads:

“John sees hundreds of jelly beans in a jar. Will sees 142 blue, 127 white and 212 orange and that 20% of males 25 years and older dis-like the the taste of the black jelly beans, while 10% of women will eat all the red ones first and can then predict based on the data model, that their next likely choice of colour will be white”.

Call me to optimise your lollies: (02) 9016 1682