Datarati :: Will Scully-Power :: Data, Analytics & Optimisation in the World of Advertising!

Today Dennis Mortensen, Director of Data Insights at Yahoo posted on his blog that IndexTools is now officially: “Yahoo Web Analytics.”

Below is a snippet from Dennis’ Post:

Major changes include a complete re-branding from IndexTools to Yahoo Web Analytics, enhancements to the tool, a new website and some increased scalability. Yahoo Web Analytics also includes single sign on so you can access the rest of the Yahoo tools without having to re-enter your credentials. I am glad I still have access because and can’t wait to test drive the new Yahoo Web Analytics.