Filed under: Social Media, Web Analytics | Tags: Omniture, Site Catalyst, Widgets
Today. Omniture announced the availability of their desktop widget which allows SiteCatalyst reports, dashboards and bookmarks to be shared and published anywhere as widgets, including iGoogle pages, the Google Toolbar, Windows Live and the Yahoo Desktop. In addition, the SiteCatalyst Widget can be added to any Web site, including intranet pages.
“Widgets are gaining widespread use and the business application of widgets is increasingly making an impact,” said Jim Sterne, founder of the eMetrics Marketing Optimization Summit. “With the SiteCatalyst Widget, Omniture is making Web analytics ubiquitous throughout businesses, allowing them to make more informed decisions.”
The SiteCatalyst Widget benefits users by publishing the reports, dashboards and bookmarks that they most closely watch on the Web pages and desktop programs they use the most. For example, a CMO may have a SiteCatalyst Widget displaying up-to-the-minute views of the number of sales leads being generated within a Web page they have constantly open on their screen.
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