Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising!

In earlier posts Adam Greco from Omniture described the three types of Omniture SiteCatalyst variables which are Traffic Variable (also known as sProps), Success Events and Conversion Variables (also known as eVars).   There is, however, one variable type that is a bit unique and that is the Products variable.  In this post, he explains how the Products variable is different and share some interesting ways it can be used (even if your website doesn’t promote Products!).

Full Post: http://blogs.omniture.com/2008/11/16/products-variable-inside-omniture-sitecatalyst