Filed under: Behavioural Targeting | Tags: Banner Ad Engagement Metrics, Consumer Engagement, SnapAds
Very cool new start-up that will be very disruptive in the online media space.
new startup SnapAds has put together an ad service that effectively combines the theory of natural selection with banner ads – with very impressive results.
The company has created a system that dynamically adjusts the appearance of banner ads over time to maximise engagement.
A three day trial campaign for a recent film saw an increased clickthrough rate of 1922% over three days.
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