Filed under: A/B Testing, Multivariate Testing, Research, Statistics | Tags: Consumer Behaviour, Free User Testing, Optimisation, Usertesting.com
Are you looking for some fast and cost effective user-testing so you can start implementing and actioning these insights?
Check out http://www.usertesting.com
Filed under: Web Analytics
This by far will be the deal of the year if not the decade!!
Its all about control of the advertisers DATA!!!!!!
WPP the world leader in communications services and Omniture, the leading provider of online business optimisation, today announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels.
As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.
The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology.
This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.
“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations – informed by data and supported by technology – to the world’s largest brand owners,” said Mark Read, Director of Strategy, WPP, and CEO, WPP Digital.
“It continues WPP’s and Omniture’s strategy of partnering with and integrating proprietary information and technologies with third-party platforms, for the maximum benefit of our clients.”
This is a very very cool video. If you have a spare 10mins, I recommend you watch it.
Chris Jordan works consist of large-format, long-zoom artworks of some mind-blowing data about various US statistics.
His super-sized images picture some almost unimaginable statistics, from the astonishing number of paper cups we use every single day, to the amount of breast augmentation surgeries.
In his talk, he shows a few examples, and describes why he is obsessed by representing such anonymous, enormous statistics into a visual language that can be “felt”.
Watch the video: http://au.youtube.com/watch?v=f09lQ8Q1iKE
Filed under: A/B Testing, Multivariate Testing, Testing, Web Analytics | Tags: Google Website Optimiser, Google Website Optimizer
The Website Optimizer blog recently announced the winners of their Website workout contest. Checkout of a couple of videos of the winners below.
100 year old candle company, used Website Optimizer to boost their conversions by 20% and increase online sales.
Watch the video here: http://au.youtube.com/watch?v=8Qdumh4B1CI
Outrigger Hotels & Resorts used Website Optimizer and increased conversions on their website by nearly 7%.
Watch the video here: http://au.youtube.com/watch?v=7lwIk5lZGkQ
Filed under: Web Analytics | Tags: Google Analytics, SiteCatalyst, Webtrends, Tealium, Unica NetInsight, Coremetrics
Tealium has announced the general availability of Tealium Social Media, a new measurement service for social media and online PR that’s tightly integrated into web analytics. The service is designed for marketing professionals who use social media and online PR as marketing vehicles to generate awareness and demand, and require side-by-side comparison with other marketing channels.
How does it work? Consider this scenario:
A visitor is in the market for CRM software and comes across a blog comparing various CRM programs. The blog mentions a number of CRM applications that the visitor had no previous knowledge of, including SugarCRM and NetSuite. Because of the great feedback in the blog, the visitor decides to go to SugarCRM by doing a search for “sugar crm” on Google. This leads the visitor to sugarcrm.com, where the visitor requests a personal demo.
With traditional web analytics, this conversion would be attributed to Google. With Tealium Social Media, the conversion will also be attributed to the original blog that started everything.
Tealium Social Media is a web analytics plug-in that is integrated into popular web analytics solutions: Google Analytics, SiteCatalyst, Unice NetInsight, WebTrends, Coremetrics, etc. This means you can get your social media ROI measurement directly inside your existing web analytics account.
Filed under: Data, Visualisation | Tags: Periodic Table of Visualisation Methods, Visual Literacy
This e-learning site focuses on a critical, but often neglected skill for business, communication, and engineering students, namely visual literacy, or the ability to evaluate, apply, or create conceptual visual representations or to devise new ways of representing insights.
Filed under: Web Analytics
Jim Sterne’s recent webinar with us, “Turn Web Analytics into 2009 Revenue”.
Come watch the Chairman of the Web Analytics Association talk with our own Bryan Eisenberg (himself Chairman Emeritus of the WAA) about proactively using Analytics Data to drive continuous Testing and generating actual dollars, a concept even more important this year than last.
Full Webinar: http://blip.tv/file/1671142/
Filed under: Data, Visualisation | Tags: Manyeyes, Personal Data Sets, Swivel
Here are a couple of tools you can use to visualise your own personal data sets. What type of data sets you might ask? Check out some of the examples at the links below.
Filed under: Behavioural Targeting
Former Forrester analyst and social media visionary Charlene Li has added fuel to a topical flame dubbed the “Personal CPM.” She hypothesises that marketers will bid for access to personal social networking profiles with greater reach and influence among their peers. Inherent in this discussion is whether these individuals share in the windfall of this influence.
The Everyday Evangelists argue that the search for alphas, mavens, sneezers and the like is a fool’s pursuit. Companies like Bzz Agent have led this splinter faction, assembling legions of hand-raising, would-be evangelists to try stuff, talk about the stuff that they like, and report on the conversations.
They make no claims that these people are screened for influence, size of network, or persuasive personality traits. They have, however, placed a line in the sand around the idea of a CPC, or cost per conversation. Based on some nifty math and established media metrics, they’ve established a de facto standard of $.50 per conversation. In a performance-based world, would you give two quarters for a conversation about your brand?