Will Scully-Power: Managing Director, Datarati


Marketing execs go back to basics with investment in analytics

back-to-basics

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are “sick” of hearing about Web 2.0, according to a survey from Anderson Analytics conducted for the Marketing Executives Networking Group (MENG).

Some 72% of respondents indicated that innovation efforts would stay the same or increase, while 39% say their use of market research will increase in the next year. This is significant given that most marketing experts agree it’s imperative to innovate and mine insights during a recession.



M&C Saatchi / Mark preparing our new home!

mc-saatchi-offices

It’s exciting times in 2009 with M&C Saatchi / Mark moving to a new home. From 131 Macquarie Street to 99 Macquarie Street in Sydney.

Stay up to date with weekly pics as they build our new compound one binary digit after the other.

Picture this: Huge flat screen tv’s on the walls with live feeds of our clients websites, the people that are on them, what pages they are navigating through etc.

Picture a trading floor in a bank - lots of big screens with lots of numbers. We’ll be running the same type of outfit – analysing and optimising advertising data.

audio-visual-design-trading-floor-001

I’m excited! Are you? Come work for us in 2009!

Who’s coming with me?

http://99macquarie.com




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