Filed under: Web Analytics | Tags: Analyst Roles, M&C Saatchi, Mark Agency, Web Analytics Jobs, Web Analytics Strategy, Web Trends
M&C Saatchi/ Mark are looking for seasoned leaders to drive the development of their client’s data marketing strategy and use of analytics to make informed marketing decisions.
These indivduals must be strategic thinkers with the ability to generate actionable customer insight based on metrics. They will be responsible for tracking key business metrics for online user behavior, email campaigns, sponsor campaign and feature performance.
The ideal candidates will be those who loves to use numbers to identify trends to make actionable recommendations. Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact.
Work with management to develop a comprehensive web analytic and effectiveness strategy and identify the appropriate measurement and data analysis infrastructure
Define, track, and report on key business metrics and customer behaviors such as feature penetration, user behavior patterns, site flows and traffic patterns to drive customer-centric decision-making process
Identify and measure key performance metrics for user behavior and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation).
Track, analyse and optimise marketing communication (organic search, paid search campaigns, e-mail campaigns, display ad campaigns, buzz) from initial entry into the web site through to the desired action
Become a consultative resource for all teams within the company assisting product marketing, product strategy, and traffic acquisition through Web Analytics, SEM (Search Engine Marketing), PPC (Pay-per-Click) advertising and SEO (Search Engine Optimization) and ROI
Provide continuous education and training, evangelising use of web effectiveness measurement throughout the company
Is this you and you like to party like this: http://www.hungover.com.au
Check out where you will soon be working: http://willscullypower.wordpress.com/2009/01/08/mc-saatchi-mark-preparing-our-new-home/
Send CV and Cover Letter to:
Will Scully-Power
Data Director
M&C Saatchi / Mark
powerw@mcsaatchi.com.au
(02) 9016 1682
Filed under: Social Media | Tags: Apple, iPhone, iTunes, Macworld, Phil Schiller, Steve Jobs
The most interesting thing here is that – iTunes sales are no longer accelerating even with the launch of the iPhone. Is the market finally saturated?
It’s an annual tradition. Every year at Macworld, Apple releases a smattering of stats that gives a peek at how its business is doing. At this year’s Philnote (Phil Schiller gave the speech instead of Steve Jobs), which was Apple’s last Macworld appearance, the stats were few and far between. A few morsels for the information-starved Apple faithful (and investors). But here they are:
- iTunes has now sold six billion songs (it crossed the 5 billion mark last June).
- Over 10 million different tracks are available on iTunes.
- Starting today, 8 million songs are DRM-free, and all 10 million will be DRM free by the end of March.
- There are now over 75 million accounts on iTunes linked to credit cards.
- In fiscal year 2008, Apple sold 9.7 million Macs
- Mac sales grew twice as fast as the overall PC market.
I came across this post this morning which goes to explain the concept of Impression Share i.e. the percentage of the time that your ads were displayed to people who entered search queries which match your keywords (at their specified match types).
100 minus Impression Share is the percentage of the time your ads didn’t run when you thought they would.
If your campaigns are profitable, the missing impressions are missing profit. Who can afford missing profit these days?
More: http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/
Filed under: Mobile | Tags: Admob, iPhone apps, Conversion tracking, Mobile conversion
Mobile ad network AdMob has begun tracking downloads for iPhone applications in a bid to increase the data available for advertisers.
AdMob’s Download Tracking allows advertisers to monitor the conversion rates of consumers who click on an ad that leads to a download from the App Store.
Early findings from AdMob show that free apps have a conversion rate of 10%, with paid for apps averaging around 1%. The average acquisition cost for a free app is less than $1. AdMob
In November, almost one-third (30.6 percent) of all visitors to ProFlowers.com made a purchase—the highest conversion percentage among all retail websites, according to Nielsen.
Metrostyle (23.6 percent conversion rate), QVC (21.6 percent conversion rate), Office Depot (21.6 percent conversion rate), L.L. Bean (21.5 percent conversion rate), Tickets.com (20.1 percent conversion rate), Blair.com (18.9 percent conversion rate), Lands End (18.4 percent conversion rate), 1800flowers.com (17.8% conversion rate) and The Sportsman’s Guide (16.8 percent conversion rate) rounded out the top 10.
Top online retailers in 10 key product categories, ranked by purchases and customer numbers in November, are below.
Apparel and accessories
• eBay, 4,393 (purchases), 1,659 (customers)
• J.C. Penney, 988, 812
• Victoria’s Secret, 695, 591
• Lands End, 531, 472
• Old Navy, 521, 464
DVD/Video
• Amazon, 2,313, 1,846
• DirectGroup Bertelsmann, 872, 657
• eBay, 862, 467
• Best Buy, 233, 194
• Wal-Mart Stores, 198, 178
Home and garden
• Amazon, 1,456, 1,186
• eBay, 1,058, 666
• J.C. Penney, 784, 654
• QVC, 480, 372
• Target, 429, 382
Office supplies
• Office Depot, 1,387, 757
• VistaPrint, 865, 712
• Staples, 438, 325
• Hewlett Packard, 146, 139
• eBay, 140, 97
Health/wellness/beauty
• Avon, 467, 391
• Amazon, 439, 388
• Sephora, 425, 349
• eBay, 405, 277
• QVC, 363, 246
Consumer electronics
• Amazon, 1,040, 916
• eBay, 878, 571
• Wal-Mart Stores, 410, 381
• AT&T, 371, 290
• Apple Store, 344, 288
Computer software
• Symantec, 319, 309
• McAfee, 289, 246
• Amazon, 184, 168
• eBay, 86, 67
Jewelry and watches
• eBay, 1,160, 340
• QVC, 271, 204
• Overstock.com, 179, 157
• Amazon, 132, 113
• HSN.com, 122, 77
Books
• Amazon, 4,203, 3,252
• eBay, 1,378, 693
• Barnes & Noble, 768, 646
• ChristianBook.com, 120, 106
• Alibris, 118, 102
Toys, games and hobbies
• eBay, 4,118, 1,489
• Amazon, 2,146, 1,694
• Wal-Mart Stores, 1,003, 825
• Toys ‘R’ Us, 535, 482
• Target, 441,396
