Join ‘The Datarati’ Linkedin Group
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February 20, 2009, 4:22 am
Filed under: Datarati | Tags: Actionable Insights, Datarati, Linkedin, Online Advertising, The Datarati
Filed under: Datarati | Tags: Actionable Insights, Datarati, Linkedin, Online Advertising, The Datarati

In late 2008, I coined the term ‘Datarati’. The datarati refers to a new generation of data gurus who have emerged on the online advertising scene.
The datarati are responsible for using data to optimise the campaign performance of the world’s largest brand owners. The datarati provide actionable insights including media-channel agnostic recommendations which are informed by data and supported by technology.
Join our Linkedin Group today: http://www.linkedin.com/groups?gid=1814198
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