Will Scully-Power: Managing Director, Datarati


Tracking Live Chat Interactions
February 22, 2009, 11:55 am
Filed under: Live Chat, Web Analytics | Tags: , ,

LivePerson allows you to interact with your customers live via chat to offer real-time assistance and advice while a user is engaged with your website, a highly valuable service for helping customers, and also for learning about what their intention is.

They created a robust integration with Google Analytics that is definitely worth a look. The integration shows you conversions after chat, and populates chat analytics data into a number of other reports, including

  • Map Overlay Report which displays volume and quality metrics of live chat interactions by geographic region
  • Search Engines Report: Reveals the sources and keywords that drive interactive chats (and resulting conversions)
  • Reverse Goal Path Report: Lists the navigation paths that lead to the most chats

Take a look at a screenshot which shows a “Live Chat” column:


More: http://analytics.blogspot.com/2009/02/two-cool-integrations-telephone-leads.html


Tracking Calls to Unique Sales Phone Numbers
February 22, 2009, 11:51 am
Filed under: Call Centre Data, Web Analytics | Tags: ,

Mongoose Metrics supplies toll free numbers in bulk for extremely cheap in case you’d like to use unique phone numbers to track campaigns or even different product orders.

Even better though, Mongoose has created a way to track these offline phone calls within Google Analytics.

You can see the phone number called, as well as the duration and date of the call. You can also integrate this with an email alerts system for sales management.

The service works by provisioning a trackable number and assigning that number to a hidden web page on your site containing your Google Analytics tracking code.

When a phone call to the tracking number is connected, the technology will place a web browser visit to your hidden tracking web page and in this way insert the phone call event back into your Google Analytics account.

Each phone call generates a unique visit which is clearly labeled inside of Analytics, as you can see in this screenshot:

More: http://analytics.blogspot.com/2009/02/two-cool-integrations-telephone-leads.html


Bigger creative ad sizes produce bigger results
February 22, 2009, 11:32 am
Filed under: A/B Testing, Multivariate Testing, Testing

DoubleClick data shows a strong correlation between larger creative sizes and results, such as higher interaction rates and click-through rates.

So, this large format unit by Las Vegas Convention & Visitor’s Authority and R&R Partners is sure to please. You can view the impressive 976×250 creative in their gallery here, or by clicking the screenshot below. 

Las Vegas on YouTubeMore: http://www.doubleclick.com/insight/blog/archives/doubleclick-rich-media-and-video/see-the-big-creative-for-las-vegas.html



Data Quality Asia-Pacific 2009
February 22, 2009, 12:23 am
Filed under: Events | Tags:

dq-asia-pacific-2009

I have been invited to present at the Data Quality Asia-Pacific conference being held in Sydney next month.

The topic of my presentation is ‘Actionable Analytics’ – using data to optimise campaign performance.

You can register to attend this two day event here: http://www.dqasiapacific.com




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