We’re drowning in data
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Some interesting insights in this video…
At Quantcast’s September ’08 AdWeek event, agency panelists discuss the growing challenge of data overload — who collects, stores, processes, but most importantly derives value from new data streams being enabled by direct-measurement.
Moderated by Mark McLaughlin, President, McLaughlin Strategy, panelists include: Andy Fisher, Analytics Director & National Lead, Avenue A | Razorfish; Michael Vinson, SVP/Managing Director, Digital Insights & Analytics, Starcom MediaVest Group; and Lee Doyle, CEO, North America, Mediaedge:cia.
Watch the video: http://vimeo.com/2228847
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[...] a post, he points to a video from an AdWeek Quantcast panel last Fall. There is a bit in this video from [...]
Pingback by Agencies: Using Data Analytics to Inform Creative and Advertising | Creatalytics by Matthew Burgess March 16, 2009 @ 3:19 am