Filed under: Ad Exchange, Ad Network, Behavioural Targeting | Tags: Guidelines, IAB Australian, Metrics
The Interactive Advertising Bureau (IAB) Australia is calling for comments on its newly released draft paper “Industry Standards for Online Audience Measurement Metrics and Data”.
The issue this industry faces is not having a universal tag! http://willscullypower.wordpress.com/2008/10/31/how-are-we-going-to-solve-the-multiple-data-set-issues/
The guidelines have been developed to progress standardisation of how audience measurement metrics are quoted and presented. The deadline for comments on the draft standards and guidelines, which can be found here is Friday 13th March 2009.
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