How fit are you?
1 Comment so far
Leave a comment
Here is a great example of an ambient Fitness First Advertisment. When someone sits on the bus bench, the ad shows the the person’s weight on a big LED. Not only is it looking straight at that person, but it’s also up there for everyone else to see
1 Comment so far
Leave a comment
Could this have the opposite effect and “repel” the consumer in the experience, particularly for a brand such as FF that has a “love/hate” following with most consumers that are in love already being captive clients? Is that a risky acquisition strategy?
Comment by Consume-d March 19, 2009 @ 5:20 am