Will Scully-Power: Managing Director, Datarati


Go Visa: Mashing Data Goodies with Advertising
March 22, 2009, 10:06 pm
Filed under: Data, Visualisation | Tags: ,


go_visa.jpg
The “Go” microsite [go.visa.com] features seemingly random bits of data which the user can explore to see how Visa is “helping more people go places and do things.” In doing so, the site seems to be a conceptual mash-up between the previously posted Ueber Widget site recently presented by Sprint, and Amaztype, which uses a well-formed collection of images to form words.

The “global snapshots” mostly include little nice-to-know data goodies, such as “16,438 people in Paris smiling back at the Mona Lisa“, “580,000 web surfers in Afghanistan“, or “348 honeymooners sighing in Hawaii“. Other banner ads feature Flickr photos and live video streamed from different cities around the world that show people “going” and utilizing similar data.

Via Advertising Age.



Kontagent Expands Analytics Platform to Support iPhone Apps with Facebook Connect
March 22, 2009, 10:04 pm
Filed under: Analytics, iPhone | Tags: ,

 

Kontagent, a recent fbFund winner and provider of “viral analytics” tools for Facebook application developers, is now providing metrics to developers of iPhone applications who have integrated Facebook Connect.

The new service is the first Facebook Connect for iPhone analytics product to launch since Facebook announced the expansion of Facebook Connect to the iPhone with several top iPhone app developers last weekend. Now, Kontagent’s tools enable app developers to track and analyze Facebook application performance across platforms.

As we noted earlier this week, Facebook Connect brings new opportunities for engagement and viral growth to iPhone app developers. New services like Kontagent’s will only accelerate the pace of product development around Facebook Connect on the iPhone.

“These tools level the playing field for many. It has enabled even the smallest developers to gain access to advanced optimization tools that were previously only available to top developers. This is a win-win for developers and users, as more exciting applications arrive on next generation platforms such as the iPhone and Facebook Connect,” says co-founder Jeffery Tseng.

The company will be demoing the new service at the Facebook Developers Garage next Wednesday, March 25 in San Francisco.



Visualise Data in 3D
March 22, 2009, 9:41 pm
Filed under: Data, Visualisation

The tool is only in concept stage, but here’s a pretty cool way to visualise data in a slightly different way than you’re used to: iFree3D, a nifty visualisation app developed by Israeli startup TLG View, lets you pull in data from different sources inside your browser and displays it in 3D.

The iFree3D app comes with an open API for developers and you can also create widgets from your search queries. Here’s an example (full screen view):

 




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