Social video technology and consulting company Vquence launched a new social video metrics product called VQmetrics with an event in Sydney last week.
The online SaaS (Software as a Service) product is used by Vquence’s customers as a tracking tool for viral video marketing campaigns and to undertake deep data analysis
on online video statistics. Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist, reported in her launch speech: “A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”
In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more
focused and a video can thus reach its target more easily. Vquence’s new VQmetrics product can collect and analyse usage and engagement statistics from a large set of social video networks and provide near-realtime reporting, which allows marketers to continuously improve on their strategies.