Will Scully-Power: Managing Director, Datarati


Democratisation of the data world has just begun
April 22, 2009, 12:04 am
Filed under: Analytics, Technology, Web Analytics | Tags: , ,

web-analytics-excitement1

Today Google announced that the Google Analytics Data Export API beta is now publicly available to all Analytics users!
What’s so exciting about an API? 

The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users. 

Large organisations and agencies now have a standardised platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell.

Users could see snapshots of their Analytics data in developer created dashboards and gadgets. Individuals and business owners will have opportunities to access their Google Analytics information in a variety of new ways.

For example, how would you like to access Google Analytics from your phone? Now you can, with this Android application from Actual Metrics. How about accessing Analytics from your desktop? It’s here from Desktop-Reporting.      

And if you’re interested in seeing how integrating Google Analytics can enhance your own business take a look at these examples. MailChimp has integrated Google Analytics into their email marketing  platform and ShufflePoint® provides a service for adding Google Analytics data into PowerPoint® presentations. See how youcalc has created apps that allow you to mashup Google Analytics, AdWords, Salesforce.com and other enterprise data. 

Check out more customer examples on our developer site. These apps demonstrate only some of the creative possibilities and we know you’ll discover other interesting ways to use the Analytics API.  



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