Filed under: Surveys, Web Analytics | Tags: Forrester Research, Google Analytics, Kampyle
How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages over 6 minutes if you have no clue why?
According to John Lovett, Senior Analyst covering web analytics at Forrester Research, “the problem [with web analytics] was that the complexity and inability to take action on the data largely inhibited success.”
The Kampyle – Google Web Analytics integration, solves the challenges associated with web analytics while providing the only website feedback solution fully integrated with Google Analytics API.
Filed under: CRM, Marketing Automation | Tags: Cloud Computing, Marketing Data, Software as a Service
I was speaking with someone during the week about hosting their marketing and campaign data ‘in the cloud’ and they looked at me funny.
Here is a simple, clear, concise explaination: http://www.youtube.com/watch?v=ae_DKNwK_ms
Filed under: Analytics, Search, Web Analytics | Tags: Data driven discussions, Google
New short 5min data driven discussions series from our the boys at Google… check it..
Filed under: CRM, Datarati, Marketing Automation | Tags: Adweek, Cannes, Cloud Computing
R/GA’s Bob Greenberg used his seminar with Hewlett-Packard CMO Michael Mendenhall to extol the wonders of cloud-based computing, and take a few shots at how advertising is structured.
Greenberg is well known, of course, for his broadsides at traditional advertising. He predicted that hosted services would revolutionise marketing, making it more important than ever for brands to earn media rather than buy it.
Microsoft and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to CRM systems to TV buys in one place.
The logic is that too many of the tools used today to analyse and execute those various marketing functions don’t “talk” with one another, which creates inefficiencies and clouds decision-making.
Microsoft’s goal is to create a single platform to do so.
Microsoft and Mediabrands are calling the software platform the Media Operations Management System — and they’re certainly not underselling what they envision the final product to be. The announcement touts it as “intended to reinvent the way media is planned, purchased, measured, reported and optimised.”
Filed under: Analytics, CRM, Data, Datarati, Marketing Automation | Tags: CRM, Datarati, Marketing Analytics, Marketing Automation, Marketing Optimisation, Software as a Service, Will Scully-Power
“A new era is dawning for what you might call the Datarati— and it’s all about harnessing supply and demand. What’s ubiquitous and cheap? Data. And what is scarce? The analytic ability to utilise that data.”
– Hal Varian – Chief Economist – Google (Wired Magazine, May 2009)
I’ve recently left M&C Saatchi/Mark to launch Datarati Pty Ltd.
We provide digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.
Datarati provides a host of Software as a Service (SaaS) solutions which change the way marketing and sales and their digital agencies collaborate at every stage of a revenue cycle, through the execution of data driven trigger-based acquisition and retention campaigns.
We help marketing and sales teams and their digital agencies with demand generation and lead and contact scoring, nurturing and management in the pursuit of revenue and customer loyalty.
Through this, we shorten revenue cycles, demonstrate marketing ROI and ignite revenue growth across our client’s organisations.
We provide 4 key support services:
- Multi-Channel Campaign Reporting & Analytics
- Multi-Channel Campaign Optimisation
- Marketing Automation & CRM strategy and implementation
- Data Management, Data Hosting, Data Mining, Data Modelling
Welcome to the new era. Welcome to the Datarati.
PO Box R1314
R1314, Royal Exchange