For a Friday, this is by far this best content I’ve come across today.
More: http://www.youtube.com/watch?v=4YBxeDN4tbk
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Privacy | Tags: Behavioural Targeting, House of Representatives, Online Advertising, Privacy
On Thursday, the House of Representatives subcommittees on communication and consumer protection plan to hold a joint hearing to discuss online advertising and privacy.
The lawmakers will hear testimony from online giants like Google (GOOG - news - people ), Facebook and Yahoo! ( YHOO -news - people ), as well as privacy advocates.
The digital advertising industry will be watching for signs that Congress is preparing regulation that could limit so-called “behavioral advertising,” the fine-grained ad-targeting methods used by companies like Google property DoubleClick and Microsoft (MSFT - news - people ) unit Aquantive.
More: http://www.forbes.com/2009/06/17/online-advertising-privacy-technology-security-congress.html
Filed under: Analytics, Data, Predicitive Modelling, Segmentation | Tags: Billboard advertising, CommunicAsia 2009
Singapore’s Agency for Science, Technology, and Research (A*Star) has developed a gender recognition system that could change the way advertising works in the future.
The technology uses sophisticated algorithms to differentiate facial features of males and females. However, unlike Face Detection 3.0, which is employed in point-and-shoots such as the Fujifilm FinePix F200EXR, the gender recognition system can only detect faces that are facing the camera.
The system can also track statistics such as the duration the viewer spends in front of the display.
More: http://news.cnet.com/8301-17938_105-10266755-1.html
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Social Media | Tags: Contextual Ad Serving, Future of Social Web
In Jeremiah Owyan’s latest report “The Future of the Social Web” he pointed that in the near future we’ll start to see web pages dynamically created based on user profile ID in social networks.
Essentially, your corporate, media, or ecommerce site could provide contextual media, content, and advertisement based on users’ info before they login.
When the era of social context matures, it will look beyond just profile info, but also behavioral data, friend data, location, and content analysis of explicit and implicit data.
