Will Scully-Power: Managing Director, Datarati


Al Ries stirs up up the data-driven marketing community
July 28, 2009, 1:04 am
Filed under: Data, Datarati | Tags: ,

Al_Ries

In a trade publication last month, marketing guru Al Ries proudly declared that “determining the ROI of a marketing program is an expensive exercise with little or no value — an experienced marketing executive instinctively knows whether a marketing program is working or not.”

He countered one CMO’s perspective on the value of analytics, by concluding that the practice of marketing “is not even 1% mathematics.”

Hmmm…. Dare I say that I beg to differ.

I’m sure our friends over at Google would certainly beg to differ.

More: http://blog.compete.com/2009/07/21/math-in-marketing-rim-blackberry/



Capturing demographic data in Google Analytics
July 28, 2009, 12:04 am
Filed under: Segmentation, Web Analytics | Tags: ,

Google Analytics Demopgraphic Data

The Google Analytics team explain how to capture demographics data into custom variables and then segment the demographics data by visits, goals, and revenue.

More: http://www.webanalyticsworld.net/2009/07/capturing-demographics-in-google.html




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