As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing.
While SEM is fundamentally keyword-targeted, meaning advertisers bid on keywords, Facebook Ads is fundamentally profile-targeted, meaning advertisers bid on people.
As a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted”Facebook world – not just copied and pasted from your Google AdWords campaign.
As more advertisers and marketers shift more of their attention and budget to Facebook Ads, Facebook’s performance advertising system, it’s crucial to understand the power of Facebook’s targeting capabilities.
Here are details on the 11 ways to target Facebook Ads that every performance marketer should know: http://www.insidefacebook.com/2009/07/27/10-powerful-ways-to-target-facebook-ads-that-every-performance-advertiser-should-know/
Leave a Comment so far
Leave a comment