Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising!

The practice of online analytics is most often discussed in the context of marketing. Analytics pinpoints the highest performing marketing and advertising campaigns. Analytics assists in identifying and helping to nurture leads.

Analytics informs marketers of audience attributes and behavior, so that the best and most appropriate messages can be targeted to them.

Analytics must be used to optimise paid and organic search.

Several other business functions can benefit from having access to data provided by online measurement systems, such as: http://judah.webanalyticsdemystified.com/2009/07/analytics-isnt-just-for-marketers.html