Will Scully-Power: Managing Director, Datarati

Facebook user data
July 26, 2009, 5:08 am
Filed under: Social Media | Tags: ,


Last month, Facebook suspended two Facebook Platform ad networks from operating on the Facebook Platform due to deceptive practices and bad user experience. The ad networks were allegedly presenting Facebook users with misleading advertisements inside third party applications (i.e. suggesting a user’s friends had taken an action when they hadn’t), and sometimes putting Facebook user data on outside landing pages in ways that violated Facebook’s privacy policy.

More: http://www.insidefacebook.com/2009/07/24/facebook-issues-statement-about-advertising-policies-and-user-photos/

The Marketing Automation Revolution has begun
July 26, 2009, 4:23 am
Filed under: Marketing Automation | Tags: ,

Marketing Automation

A great post I wanted to share with you from our friends over at Raab Associates.

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result.

Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.

Full Post: http://customerexperiencematrix.blogspot.com/2009/07/why-most-consumer-marketing-automation.html

Why European Airlines are so cheap?
July 16, 2009, 12:17 pm
Filed under: Data, Datarati, Visualisation | Tags: ,

Cheap Airlines

More: http://flowingdata.com/2009/07/16/why-are-cheap-airlines-so-cheap/

The Analytics Food Chain
July 11, 2009, 7:33 am
Filed under: Web Analytics | Tags: , , , ,

The Analytics Food Chain

Panel from OMMA Metrics & Measurement.

Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy.

Video: http://visualrevenue.com/blog/2009/07/the-analytics-food-chain-omma-video.html

Twitter for Dummies
July 10, 2009, 10:53 am
Filed under: Datarati, Social Media, Twitter | Tags: ,

twitter-for-dummies-imageIt was only a matter of time.

More: http://www.webmetricsguru.com/archives/2009/07/twitter-for-dummies-tweetup-book-launch/

Sex Sex Sex
July 10, 2009, 9:20 am
Filed under: Data, Datarati, Visualisation | Tags: , ,

Sex & Religion

Happy Friday!

More: http://flowingdata.com/2009/07/10/religious-teachings-on-sex/

How the world watched Michael Jackson’s Memorial – By the Numbers
July 9, 2009, 4:45 am
Filed under: Statistics, Web Analytics | Tags: ,

Michael Jackson Camera

In the time window from 12AM to 4PM EST, Web analytics company Omniture reports that CNN saw:

  • 72 million page views
  • 10.8 million unique visitors
  • 8.9 million live video streams

CDN server logs also indicate that CNN saw a peak of 781,000 concurrent live streams at its peak.

We’ve also gotten some numbers from Ustream:

  • 4.6 million total streams
  • 1.6 million total unique visitors
  • 12,000 messages per minute sent through chat/Ustream’s Social Stream

Update: Facebook has sent us their finalized stats, taken from all partner sites that integrated its stream of real-time updates. In total, the social network reports that 1 million users posted approximately 800,000 status:

  • 733,000 status updates
  • 759,000 Facebook users viewing broadcast
  • 6,000 updates/minute at the peak

E! Online:

  • 9,000 status updates
  • 87,000 Facebook users viewing broadcast


  • 48,000 status updates
  • 97,000 Facebook users viewing broadcast


  • 5,000 status updates

21,000 Facebook users viewing broadcast

More: http://www.techcrunch.com/2009/07/07/the-world-was-watching-michael-jacksons-memorial-by-the-numbers/

Veeple and Tubemogul partner to track user behavioural data
July 8, 2009, 9:24 am
Filed under: Analytics, Video | Tags: ,


Marketers and agencies as well as social media leaders using Veeple’s Interactive Online Video (IOV) platform (.com) will have greater distribution choices for their online video campaigns as a result of an agreement with TubeMogul (http://www.tubemogul.com/), the most popular online video distribution platform.

The agreement allows Veeple customers the use of TubeMogul’s signature “Load and Track” service which gives users the capability to upload videos once and automatically deploy them with as many of the top video sharing sites as they want, within the users’ specified accounts.

“Veeple is all about enhancing, engaging and measuring online video campaigns. Our customers expect not only simplicity in our service but also a platform that quickly evolves with their needs. As we evolve the Veeple service we knew that syndication was a top priority for our customers who are increasingly adding online video to their marketing mix.” said Scott Broomfield, CEO and co-founder of Veeple.

More: http://www.veeple.com

Quantcast’s model – give away audience data


In a test of the viability of small online-ad companies, Quantcast has launched a new online ad-targeting service that is being closely watched by advertisers and investors.

Quantcast, a high-profile San Francisco start-up, is one of dozens of young companies helping broker targeted display ads — which typically contain both text and images, and are aimed at audiences selected for such characteristics as age, income or even probable personality traits.

Some of these start-ups sell targeted ads directly on behalf of media companies and other Web publishers. Others — like Quantcast — provide data to help companies, such as General Electric‘s NBC Universal and Time-Warner‘s Time Inc., sell targeted ads on their own.

Investors have poured millions of dollars into the fledgling businesses, hoping to discover the next Google or Yahoo that could change the way ads are sold online.

More: http://online.wsj.com/article/SB124684239585598449.html?mod=dist_smartbrief

Using Google Analytics and Website Optimiser together
July 6, 2009, 2:12 am
Filed under: Optimisation, Web Analytics | Tags: ,

Google Analytics & Website OptimiserMore: http://www.webanalyticsworld.net/2009/07/using-google-analytics-and-website.html


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