Filed under: Marketing Automation | Tags: Marketing Automation, Software as a Service
A great post I wanted to share with you from our friends over at Raab Associates.
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result.
Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.
Filed under: Data, Datarati, Visualisation | Tags: Data Visualisation, European Airlines
Filed under: Web Analytics | Tags: Hitwise, Monster, Neo@Ogilvy., Razorfish, Yahoo
Panel from OMMA Metrics & Measurement.
Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy.
Filed under: Data, Datarati, Visualisation | Tags: Data Visualisation, Religion, Sex
Filed under: Statistics, Web Analytics | Tags: Michael Jackson Webcast, Omniture
In the time window from 12AM to 4PM EST, Web analytics company Omniture reports that CNN saw:
- 72 million page views
- 10.8 million unique visitors
- 8.9 million live video streams
CDN server logs also indicate that CNN saw a peak of 781,000 concurrent live streams at its peak.
We’ve also gotten some numbers from Ustream:
- 4.6 million total streams
- 1.6 million total unique visitors
- 12,000 messages per minute sent through chat/Ustream’s Social Stream
Update: Facebook has sent us their finalized stats, taken from all partner sites that integrated its stream of real-time updates. In total, the social network reports that 1 million users posted approximately 800,000 status:
- 733,000 status updates
- 759,000 Facebook users viewing broadcast
- 6,000 updates/minute at the peak
- 9,000 status updates
- 87,000 Facebook users viewing broadcast
- 48,000 status updates
- 97,000 Facebook users viewing broadcast
- 5,000 status updates
21,000 Facebook users viewing broadcast
Marketers and agencies as well as social media leaders using Veeple’s Interactive Online Video (IOV) platform (.com) will have greater distribution choices for their online video campaigns as a result of an agreement with TubeMogul (http://www.tubemogul.com/), the most popular online video distribution platform.
The agreement allows Veeple customers the use of TubeMogul’s signature “Load and Track” service which gives users the capability to upload videos once and automatically deploy them with as many of the top video sharing sites as they want, within the users’ specified accounts.
“Veeple is all about enhancing, engaging and measuring online video campaigns. Our customers expect not only simplicity in our service but also a platform that quickly evolves with their needs. As we evolve the Veeple service we knew that syndication was a top priority for our customers who are increasingly adding online video to their marketing mix.” said Scott Broomfield, CEO and co-founder of Veeple.
Filed under: Optimisation, Web Analytics | Tags: Google Analytics, Google Website Optimiser