Last month, Facebook suspended two Facebook Platform ad networks from operating on the Facebook Platform due to deceptive practices and bad user experience. The ad networks were allegedly presenting Facebook users with misleading advertisements inside third party applications (i.e. suggesting a user’s friends had taken an action when they hadn’t), and sometimes putting Facebook user data on outside landing pages in ways that violated Facebook’s privacy policy.
Filed under: Marketing Automation | Tags: Marketing Automation, Software as a Service
A great post I wanted to share with you from our friends over at Raab Associates.
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result.
Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.
Full Post: http://customerexperiencematrix.blogspot.com/2009/07/why-most-consumer-marketing-automation.html
Filed under: Data, Datarati, Visualisation | Tags: Data Visualisation, European Airlines
More: http://flowingdata.com/2009/07/16/why-are-cheap-airlines-so-cheap/
Filed under: Web Analytics | Tags: Hitwise, Monster, Neo@Ogilvy., Razorfish, Yahoo
Panel from OMMA Metrics & Measurement.
Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy.
Video: http://visualrevenue.com/blog/2009/07/the-analytics-food-chain-omma-video.html
Filed under: Datarati, Social Media, Twitter | Tags: Twitter, Twitter for Dummies
It was only a matter of time.
More: http://www.webmetricsguru.com/archives/2009/07/twitter-for-dummies-tweetup-book-launch/
Filed under: Data, Datarati, Visualisation | Tags: Data Visualisation, Religion, Sex
Happy Friday!
More: http://flowingdata.com/2009/07/10/religious-teachings-on-sex/
Filed under: Statistics, Web Analytics | Tags: Michael Jackson Webcast, Omniture
In the time window from 12AM to 4PM EST, Web analytics company Omniture reports that CNN saw:
- 72 million page views
- 10.8 million unique visitors
- 8.9 million live video streams
CDN server logs also indicate that CNN saw a peak of 781,000 concurrent live streams at its peak.
We’ve also gotten some numbers from Ustream:
- 4.6 million total streams
- 1.6 million total unique visitors
- 12,000 messages per minute sent through chat/Ustream’s Social Stream
Update: Facebook has sent us their finalized stats, taken from all partner sites that integrated its stream of real-time updates. In total, the social network reports that 1 million users posted approximately 800,000 status:
CNN:
- 733,000 status updates
- 759,000 Facebook users viewing broadcast
- 6,000 updates/minute at the peak
E! Online:
- 9,000 status updates
- 87,000 Facebook users viewing broadcast
ABC:
- 48,000 status updates
- 97,000 Facebook users viewing broadcast
MTV:
- 5,000 status updates
21,000 Facebook users viewing broadcast
Marketers and agencies as well as social media leaders using Veeple’s Interactive Online Video (IOV) platform (.com) will have greater distribution choices for their online video campaigns as a result of an agreement with TubeMogul (http://www.tubemogul.com/), the most popular online video distribution platform.
The agreement allows Veeple customers the use of TubeMogul’s signature “Load and Track” service which gives users the capability to upload videos once and automatically deploy them with as many of the top video sharing sites as they want, within the users’ specified accounts.
“Veeple is all about enhancing, engaging and measuring online video campaigns. Our customers expect not only simplicity in our service but also a platform that quickly evolves with their needs. As we evolve the Veeple service we knew that syndication was a top priority for our customers who are increasingly adding online video to their marketing mix.” said Scott Broomfield, CEO and co-founder of Veeple.
More: http://www.veeple.com
Filed under: Ad Exchange, Ad Network, Behavioural Targeting | Tags: Behavioural Targeting, Display Ads, Quantcast, Quantcast Media Program
In a test of the viability of small online-ad companies, Quantcast has launched a new online ad-targeting service that is being closely watched by advertisers and investors.
Quantcast, a high-profile San Francisco start-up, is one of dozens of young companies helping broker targeted display ads — which typically contain both text and images, and are aimed at audiences selected for such characteristics as age, income or even probable personality traits.
Some of these start-ups sell targeted ads directly on behalf of media companies and other Web publishers. Others — like Quantcast — provide data to help companies, such as General Electric‘s NBC Universal and Time-Warner‘s Time Inc., sell targeted ads on their own.
Investors have poured millions of dollars into the fledgling businesses, hoping to discover the next Google or Yahoo that could change the way ads are sold online.
More: http://online.wsj.com/article/SB124684239585598449.html?mod=dist_smartbrief
Filed under: Optimisation, Web Analytics | Tags: Google Analytics, Google Website Optimiser
More: http://www.webanalyticsworld.net/2009/07/using-google-analytics-and-website.html
