The project, called Personas, comes from the MIT Media Lab built by Aaron Zinman. Basically, it takes your name and searches the web for some context around it. It then takes the words and sites it finds to build a profile of your presence on the web. Or in MIT-speak using words like “corpus”:
Enter your name, and Personas scours the web for information and attempts to characterise the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualised with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
Simply put, Personas represents the way the web sees you (or more specifically, your name).
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