Filed under: CRM, Datarati, Marketing Automation | Tags: Explicit Data, Implicit Data, Loaylty Marketing, Loyalty Marketing Day 2009
Filed under: Datarati, Events, Loyalty, Retention | Tags: Data-Driven Loyalty, Loyalty Marketing Day
I will be speaking next week at the 2009 Loyalty Day Marketing Conference on data-driven loyalty.
Register Here: http://www.loyaltymarketingday.com.au/
Our company (Datarati) is about to change the world and want YOU to be a part of it!
Filed under: Datarati, Marketing Automation | Tags: Marketo, Mayfield Fund
Marketo, the revenue-focused marketing automation company, today announced the close of a Series C financing.
The significant investment made by venture capital firm Mayfield Fund validates the company’s recent customer success and revenue growth. Mayfield is a top Silicon Valley venture capital firm with over $2.8 billion under management.
The company has invested in more than 500 companies including innovators like Atari, Genentech, 3Com and Slide. In conjunction with the financing, Mayfield managing director Robin Vasan has joined the Marketo board of directors.
“Most companies use Google Analytics to understand who’s coming to their web site and Salesforce.com to manage customers, but there is large opportunity to provide the critical bridge between the two: marketing automation,” said Vasan, whose other investments include Alfresco, Webroot and WebMethods. “After reviewing the competitive field, we believe Marketo is in the best position to change the market dynamics. The team has amazing domain expertise and they’ve built an unbelievably slick, powerful and easy-to-use solution.”
Filed under: Data, Segmentation, Web Analytics | Tags: Comscore, Omniture, Panel Data
Omniture and Commscore have announced a strategic partner relationship to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.
Two of the keys to implementing a successful digital marketing initiative are the ability to measure and analyse online marketing performance and to capture accurate views of audience reach across multiple information sources.
To date, publishers and advertisers use two primary sources for measuring the impact of digital advertising – Web analytics and panel-based audience measurement.
Because the two measurement methodologies have disparate objectives and employ different data collection technologies, the resulting dissimilar metrics can cause confusion and uncertainty among publishers and advertisers.
This strategic partner relationship blends these two methodologies in a highly automated way to create a unified approach for audience measurement designed to enable publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimise their media planning with the benefit of more extensive media reach data.