Filed under: CRM, Datarati, Marketing Automation | Tags: Explicit Data, Implicit Data, Loaylty Marketing, Loyalty Marketing Day 2009
View Presentation: http://www.slideshare.net/Datarati/loyalty-marketing-day-2009-using-explicit-implicit-data-to-drive-customer-loyalty
View Large: http://www.meettheboss.com/google-acquisitions-and-investments.html
Filed under: CRM, Datarati, Social Media, Uncategorized | Tags: Datarati, Dreamforce, Dreamforce 2009, Salesforce.com
Here is our official Dreamforce 2009 video competition entry: http://cli.gs/Es952r
Filed under: Social Media, Twitter | Tags: Optus, Social Media, Twitter
Dear Optus,
I would like to formally thank and congratulate you on your social media response to my bill enquiry.
Last night at 7:00pm you disconnected my mobile phone due to an overdue payment. I had been in San Francisco and therefore missed my payment date.
I called your bill enquiry line at 7:30pm only to have a pre-recorded voice tell me, “I’m sorry, but our bill enquiry line is open Monday to Friday 8.30am – 6:00pm, please call back then.”
I then sent a direct ‘tweet’ to www.twitter.com/optus with my enquiry.
This morning by 8.30am I recieved a direct ‘tweet’ back from Scott, from Optus’s social media response team.
“Hi Will, I have restored your service, however you have an amount of $762.93 that is currently owed on your account. Thanks – Scott”
I then sent a reply ’tweet’ back with: “Thanks Scott. Appreciate your prompt response. Will write a blog post on this positive experience at http://willscullypower.wordpress.com “
Within 10 mins I recieved a reply back from Scott on Optus’s Social Media Response Team: “WOW. Thanks Will, I will definitely keep an eye out for it. Appreciate the great feedback. I hope you have a wonderful weekend. – Scott”
This ladies and gentleman is a perfect example of how companies are using ‘Consumer Data” aka ‘Social Media Data’ to retain customers and keep them loyal to the brand.
I will be sure to include this experience as part of my address at Loyalty Marketing Day next week in Sydney (www.loyaltymarketingday.com.au).
Well done Optus!
Filed under: Datarati, Events, Loyalty, Retention | Tags: Data-Driven Loyalty, Loyalty Marketing Day
I will be speaking next week at the 2009 Loyalty Day Marketing Conference on data-driven loyalty.
Register Here: http://www.loyaltymarketingday.com.au/
Filed under: Data, Social Media, Web Analytics | Tags: Data, Facebook, Nielsen
Facebook Inc. plans to announce a deal with online measurement company Nielsen Co., in a step to address advertisers’ frustration with measuring how ads perform on the social network.
Under the partnership, Facebook will begin polling users about some of the display ads it runs on its site, such as banner promoting a movie release.
Facebook will provide that data, including responses from those who didn’t see an ad, to Nielsen, which will package it for advertisers.
More: http://online.wsj.com/article/SB125356656635628897.html?mod=dist_smartbrief
Our company (Datarati) is about to change the world and want YOU to be a part of it!
Learn how!
More: http://cli.gs/TJWadn
Filed under: Datarati, Marketing Automation | Tags: Marketo, Mayfield Fund
Marketo, the revenue-focused marketing automation company, today announced the close of a Series C financing.
The significant investment made by venture capital firm Mayfield Fund validates the company’s recent customer success and revenue growth. Mayfield is a top Silicon Valley venture capital firm with over $2.8 billion under management.
The company has invested in more than 500 companies including innovators like Atari, Genentech, 3Com and Slide. In conjunction with the financing, Mayfield managing director Robin Vasan has joined the Marketo board of directors.
“Most companies use Google Analytics to understand who’s coming to their web site and Salesforce.com to manage customers, but there is large opportunity to provide the critical bridge between the two: marketing automation,” said Vasan, whose other investments include Alfresco, Webroot and WebMethods. “After reviewing the competitive field, we believe Marketo is in the best position to change the market dynamics. The team has amazing domain expertise and they’ve built an unbelievably slick, powerful and easy-to-use solution.”
Full Story: http://www.marketwire.com/press-release/Marketo-1048052.html
Filed under: Data, Segmentation, Web Analytics | Tags: Comscore, Omniture, Panel Data
Omniture and Commscore have announced a strategic partner relationship to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.
Two of the keys to implementing a successful digital marketing initiative are the ability to measure and analyse online marketing performance and to capture accurate views of audience reach across multiple information sources.
To date, publishers and advertisers use two primary sources for measuring the impact of digital advertising – Web analytics and panel-based audience measurement.
Because the two measurement methodologies have disparate objectives and employ different data collection technologies, the resulting dissimilar metrics can cause confusion and uncertainty among publishers and advertisers.
This strategic partner relationship blends these two methodologies in a highly automated way to create a unified approach for audience measurement designed to enable publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimise their media planning with the benefit of more extensive media reach data.
More: http://www.omniture.com/press/779?s_cid=3445
You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business.
The new DoubleClick Ad Exchange helps to open the ecosystem and establish a new marketplace for buyers and sellers.
For a large publisher managing multiple sales channels and ad networks, the Ad Exchange provides real-time yield management to maximize returns.
Participating ad networks and agency networks get access to a large pool of inventory and the controls they need to precisely achieve their marketing goals.
