Filed under: Data, Segmentation, Web Analytics | Tags: Comscore, Omniture, Panel Data
Omniture and Commscore have announced a strategic partner relationship to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.
Two of the keys to implementing a successful digital marketing initiative are the ability to measure and analyse online marketing performance and to capture accurate views of audience reach across multiple information sources.
To date, publishers and advertisers use two primary sources for measuring the impact of digital advertising – Web analytics and panel-based audience measurement.
Because the two measurement methodologies have disparate objectives and employ different data collection technologies, the resulting dissimilar metrics can cause confusion and uncertainty among publishers and advertisers.
This strategic partner relationship blends these two methodologies in a highly automated way to create a unified approach for audience measurement designed to enable publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimise their media planning with the benefit of more extensive media reach data.
Eyebrowse [csail.mit.edu] is an add-on for Firefox developed by the Computer Science and Artificial Intelligence Lab at MIT, which has the ability to record, visualise, and share one’s browser history in real-time.
The resulting data is represented as a collection of insightful data visualisations, such as individual profiles, tickers, page stats or more data-heavy bar graphs, timelines and dot charts that highlight day-by-day usage patterns (e.g. top URLs, #websites over time and time patterns respectively).
Filed under: Behavioural Targeting, Data, Datarati | Tags: Data Prize, Netflix, Reed Hastings
Three years ago, Netflix released data for this prolific rater and millions of other customers, scrubbed of any names, and offered $1 million to the first person or group to improve the accuracy of their movie recommendations by 10%.
Specifically, the winning team had to come closer than Netflix in calculating how many stars each user would give to a particular flick.
More than 50,000 people registered for the prize and downloaded the Netflix data.
Filed under: Statistics | Tags: A beautiful Mind, Good Will Hunting, Google, Job Code
It used to be that M.I.T was filled with code-breakers. The movie A Beautiful Mind takes place there and in real life it’s always had close ties with the military and intelligence agencies. Tech companies also like to recruit there, and Google is no exception.
In search of some beautiful minds, Google has been putting up signs around the M.I.T campus with a code that say, “If you can figure this out, you may have a future with Google.” If they crack the code, which is a fairly simple substitution cipher, it reveals a phone number where they can leave their contact information.