Will Scully-Power: Managing Director, Datarati


Omniture and Commscore announce data alignment
September 22, 2009, 11:50 am
Filed under: Data, Segmentation, Web Analytics | Tags: , ,

Panel data

Omniture and Commscore have announced a strategic partner relationship to deliver a unified digital audience measurement system.  Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.

Two of the keys to implementing a successful digital marketing initiative are the ability to measure and analyse online marketing performance and to capture accurate views of audience reach across multiple information sources.

To date, publishers and advertisers use two primary sources for measuring the impact of digital advertising – Web analytics and panel-based audience measurement.

Because the two measurement methodologies have disparate objectives and employ different data collection technologies, the resulting dissimilar metrics can cause confusion and uncertainty among publishers and advertisers.

This strategic partner relationship blends these two methodologies in a highly automated way to create a unified approach for audience measurement designed to enable publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimise their media planning with the benefit of more extensive media reach data.

More: http://www.omniture.com/press/779?s_cid=3445



Google’s New DoubleClick Ad Exchange
September 22, 2009, 11:38 am
Filed under: Ad Exchange | Tags: , ,

doubleclick

You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business.

The new DoubleClick Ad Exchange helps to open the ecosystem and establish a new marketplace for buyers and sellers.

For a large publisher managing multiple sales channels and ad networks, the Ad Exchange provides real-time yield management to maximize returns.

Participating ad networks and agency networks get access to a large pool of inventory and the controls they need to precisely achieve their marketing goals.

More: http://www.doubleclick.com/insight/blog/archives/doubleclick-advertising-exchange/announcing-the-new-doubleclick-ad-exchange.html



Data Visualisation of your browser history
September 22, 2009, 11:24 am
Filed under: Data, Visualisation

eyebrowser

Eyebrowse [csail.mit.edu] is an add-on for Firefox developed by the Computer Science and Artificial Intelligence Lab at MIT, which has the ability to record, visualise, and share one’s browser history in real-time.

The resulting data is represented as a collection of insightful data visualisations, such as individual profilestickerspage stats or more data-heavy bar graphs, timelines and dot charts that highlight day-by-day usage patterns (e.g. top URLs, #websites over time and time patterns respectively).

More: http://infosthetics.com/archives/2009/09/eyebrowse_record_visualize_and_share_your_browser_history.html



Netflix Data Prize
September 22, 2009, 10:51 am
Filed under: Behavioural Targeting, Data, Datarati | Tags: , ,

netflix

Three years ago, Netflix released data for this prolific rater and millions of other customers, scrubbed of any names, and offered $1 million to the first person or group to improve the accuracy of their movie recommendations by 10%.

Specifically, the winning team had to come closer than Netflix in calculating how many stars each user would give to a particular flick.

More than 50,000 people registered for the prize and downloaded the Netflix data.

And on Sept. 21, Netflix (NFLX) CEO Reed Hastings handed a $1 million check to the winners, BellKor’s Pragmatic Chaos, a seven-member international coalition.

Full Story: http://www.businessweek.com/technology/content/sep2009/tc20090921_645345.htm?chan=technology_technology+index+page_top+stories



Google looking for Good Will Hunting
September 22, 2009, 12:55 am
Filed under: Statistics | Tags: , , ,

Google CodeGoogle Job Code

It used to be that M.I.T was filled with code-breakers. The movie A Beautiful Mind takes place there and in real life it’s always had close ties with the military and intelligence agencies. Tech companies also like to recruit there, and Google is no exception.

In search of some beautiful minds, Google has been putting up signs around the M.I.T campus with a code that say, “If you can figure this out, you may have a future with Google.” If they crack the code, which is a fairly simple substitution cipher, it reveals a phone number where they can leave their contact information.

More: http://www.techcrunch.com/2009/09/21/google-is-searching-for-beautiful-minds-but-so-far-no-m-i-t-students-have-broken-its-code/




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