Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising!

As part of an upgrade to Google Analytics, the Internet giant is adding the ability for its customers to track their traffic to both mobile sites and applications, breaking out the devices being used. The idea is to give marketers one place to track digital campaigns, whether they’re on the Web or mobile.

Analytics users will need to add a snippet of code to their mobile sites or applications for Google to collect the stats from all mobile-enabled devices. One hitch: it only collects data from PHP, Perl, JSP and ASPX sites.

It doesn’t include the Python programming language. Google said it plans to expand the tracking capabilities.

More: http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i074c92d84748986954ee25290ec1080d