Google Image Swirl is an experimental feature in Google Labs which is based on new computer vision research to cluster similar images into representative groups in a visual, exploratory interface.
For example, for an “apple” query, images of the fruit appears next to many products or logos of Macintosh.
Filed under: Datarati, Web Analytics | Tags: Google Analytics, iPhone apps
I just downloaded this onto my iPhone.
The only problem is this is not real-time data from Google, so I don’t know how much value there is in the app. We need real-time analytics to take action on the insights!
Online optimisation firm Mark Red has released Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go.
Information about goal completions, ecommerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way.
It’s possible to compare daily, weekly, and monthly figures.
Filed under: Actionable Insights, Call Centre Data, Datarati, Technology | Tags: Jet Interactive, Phone Call Analytics
A great video demo from our friends over at Jet Interactive on call analytics.
Met with these guys the other day and they’re working on some cool integrations that would allow some pretty funky things for our customers.
Filed under: A/B Testing, Actionable Insights, Datarati, Multivariate Testing, Optimisation, Technology, Web Analytics | Tags: Clicktale, Eyetracking
Until now, Eye-tracking studies were the preferred choice in web usability testing.
They allow website owners to know exactly how people use their sites, where they look, what grabs their attention and what they focus on.
However the price of this technology is extremely prohibitive, costing tens of thousands of dollars for a single study. It has therefore only been accessible to the biggest web companies, and has been used by Google, Yahoo! and eBay.
Independent research shows that there is an 84% to 88% correlation between mouse and eye movements*, allowing Clicktale to create high-precision heatmaps based on just the users’ mouse movements.
In addition, their heatmaps don’t require the subjects to wear a special headset or use special equipment. Indeed, most visitors aren’t even aware they’re being recorded, allowing for a completely transparent and anonymous usability testing process.
Hans Rosling is the Zen Master of presenting statistics. Hans proves what we all know, even if our teachers from yesteryear did not: Statistics are not boring. Statistics tell a story. Hans gave this talk at TEDIndia a couple of weeks ago.
In the the continuation of this Rapid Fire Q&A series Avinash Kaushik & Nick Mihailovski answer about Analytics and other Google tools.
Topics covered include:
- How to group referrals from common sources
- How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
- Strategies to track websites that support different languages
- The value of using Google Analytics on You Tube partner channels
- Troubleshooting discrepancies in Google Analytics Data
- Best practices for implementing E-commerce tracking for E-commerce sites
- Simplifying customizing the date range in GA
- How to track segments of users who interact with internal referrals/cross sell campaigns
- Tracking Social Media campaigns
Filed under: A/B Testing, Actionable Insights, Testing | Tags: Optimisation, Testing
Filed under: Actionable Insights, Testing, Web Analytics | Tags: Podcast, Reporting & Analytics, Web Analytics
Listen to this great podcast with Gary Angel the Co-Founder and President of Semphonic on ‘Moving from Web Reporting & Tagging to real Web Analytics’.
Filed under: #mktgcloud, Actionable Insights, Cloud Computing, Datarati, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Marketing Cloud, Web Analytics | Tags: Brad Howarth, Datarati, Inspire Foundation, Marketing Cloud, Marketo, Reachout.com, Viocorp
This morning we launched the ‘Marketing Cloud’ – (#mktgcloud) (#datarati) Database Marketing in the New Frontier at Sydney’s Hilton Hotel.
When we started the company 6 months ago, we wanted to find an organisation that we could support and one that we could give back to. We wanted to find an organisation that we had history with and one that was in line with our own company values.
Above all, we wanted to ‘Inspire’ our fellow digital and data-driven marketers!
Inspire them to challenge the status quo of the past and educate them on the new frontier of database marketing, the ‘Smarter’ way of using digital behavioural data to acquire new customers and retain existing customers.
The event this morning was sponsored by the world’s fastest growing marketing automation database provider (Marketo).
For those who were unable to attend this morning, the event video was captured by our friends at Viocorp and will be made available shortly.
Stay tuned this week for more!
Listen to the ‘Chatter’ in the ‘Marketing Cloud’!
www.mktgcloud.com is a social media aggregation site of all consumer data references to what’s happening in the ‘Marketing Cloud’.
Stay on the pulse and monitor actionable data-driven marketing insights led by the marketing automation industry’s thought-leaders of today.
The hashtag for the ‘Marketing Cloud’ is: #mktgcloud