Filed under: #mktgcloud, Actionable Insights, Cloud Computing, Datarati, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Marketing Cloud, Web Analytics | Tags: Brad Howarth, Datarati, Inspire Foundation, Marketing Cloud, Marketo, Reachout.com, Viocorp
This morning we launched the ‘Marketing Cloud’ – (#mktgcloud) (#datarati) Database Marketing in the New Frontier at Sydney’s Hilton Hotel.
When we started the company 6 months ago, we wanted to find an organisation that we could support and one that we could give back to. We wanted to find an organisation that we had history with and one that was in line with our own company values.
Above all, we wanted to ‘Inspire’ our fellow digital and data-driven marketers!
Inspire them to challenge the status quo of the past and educate them on the new frontier of database marketing, the ‘Smarter’ way of using digital behavioural data to acquire new customers and retain existing customers.
As a result, we thought there was no better organisation to support than that of the Inspire Foundation www.inspire.org.au and their website www.reachout.com
This morning we raised $400 for them at our breakfast briefing. For every $50 raised, 5 Young Australians are provided access to Inspire’s programs to help find the support they need.
The event this morning was sponsored by the world’s fastest growing marketing automation database provider (Marketo).
For those who were unable to attend this morning, the event video was captured by our friends at Viocorp and will be made available shortly.
Stay tuned this week for more!
Listen to the ‘Chatter’ in the ‘Marketing Cloud’!
www.mktgcloud.com is a social media aggregation site of all consumer data references to what’s happening in the ‘Marketing Cloud’.
Stay on the pulse and monitor actionable data-driven marketing insights led by the marketing automation industry’s thought-leaders of today.
The hashtag for the ‘Marketing Cloud’ is: #mktgcloud
Filed under: Actionable Insights, Behavioural Targeting, Datarati, Research | Tags: Bluekai, Digital Behavioural Data, Exelate
Data ownership and retention, and the value of audience data to both advertisers and publishers, was a hot topic in 2009.
So, it will continue to be in the next.
As companies like BlueKai and eXelateactively partner with publishers to collect user data from their sites and sell it through their data marketplaces, marketers can gain greater insight into the Internet users they’re trying to reach.
Filed under: Marketing Cloud | Tags: Chatter, Marketing Cloud, Salesforce.com
Filed under: Analytics, Cloud Computing, Datarati, Research | Tags: Gartner, Top 10 Strategic Technologies
Guess what made the top 2 in the list?? Cloud Computing and Advanced Analytics.
Both technologies the Datarati’s company is built on 
See what else made the list: http://www.gartner.com/it/page.jsp?id=1210613
An employee of mobile phone operator T-Mobile is facing prosecution after selling personal details of thousands of British customers to rival companies in an alleged major breach of data protection laws.
The watchdog said staff sold details relating to customers’ phone contracts, including their names and addresses and contract expiry dates.
Rival companies bought the information and used it to make cold calls to the customers offering them a new contract with a new network, the Information Commissioner’s Office said.
Filed under: Datarati, Web Analytics | Tags: Datarati, SAS, Web Analytics Demystified
The following is from a whitepaper jointly published by SAS and Web Analytics Demystified.
A very good read which should be read by every member of the Datarati.
Download full whitepaper: http://www.webanalyticsdemystified.com/sample/Web_Analytics_Demystified_SAS_Revolution.pdf
Filed under: Actionable Insights, Datarati, Web Analytics | Tags: Avinash Kaushik, Web Analytics
Buy it Here: http://tr.im/akweb
Filed under: Datarati, Technology, Web Analytics | Tags: Campaign Attribution, Tagman
A post from Paul Cook, the CEO of Tagman. A good explanation of attribution vs. applied attribution.
After much discussion about ‘marketing attribution’, the process of awarding different marketing events different levels of commission depending on their role in the conversion, it seemed appropriate to explain how exactly this works in practice and to demonstrate that the technology is available to make it happen.
How do you attribute your online spend? Are you this sophisticated?
More here: http://econsultancy.com/blog/4881-marketing-attribution-in-practice-how-it-works-and-how-to-do-it
Filed under: Datarati, Research, Statistics | Tags: Research, Statistics
The results of an update to the comScore highly publicised “Natural Born Clickers” research, conducted two years ago with Starcom USA and Tacoda, indicate that the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of people (representing 8% of the Internet user base) accounting for 85% of all clicks.
More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1
