During IBM’s Q3 earnings call a few weeks ago, IBM CFO Mark Loughridge highlighted business analytics as a sector where Big Blue is investing significant amounts of cash.
IBM is unveiling a new internal analytics product that the company is touting as the “largest private cloud computing environment for business analytics in the world,” which launches internally with more than a petabyte of information.
Along with this internal product, IBM will launch a companion product for clients to build upon this cloud-based architecture, called IBM Smart Analytics Cloud.
Filed under: Actionable Insights, Datarati, Search | Tags: Google Analytics, Keyword Research, Wordstream
WordStream, recently added 2 new features to its service offering: Google Analytics API integration and multi-source keyword .
WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of the data provided by the popular analytics service.
Multi-source keyword analytics enables user to aggregate not only paid and natural search data, but also keyword tool estimates and brainstormed keyword ideas into one integrated dashboard. This means more efficient and more comprehensive keyword targeting, which will lead to more and better targeted Web traffic.
Recognising the growing need and challenges businesses face driving operational analytics across enterprises, SAS and Teradata are planning to establish a centralised “think tank” where customers can discuss analytic best practices with domain and subject-matter experts, and quickly test or implement innovative models that uncover unique insights for optimising business operations.
The Business Analytics Innovation Center will combine the strengths of SAS, the leader in business analytics software and services, Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, and Elder Research Inc. (ERI), the world’s leading analytical consulting firm for data mining and predictive analytics, to help customers across all industries grow revenue, reduce risk and improve operations.
Filed under: Datarati, Marketing Automation, Software as a Service | Tags: Dreamforce, Marketing Cloud, Marketo
Join us at the Marketing Cloud Party! RSVP for the Marketing Party of the Year @ Dreamforce!
You are invited to join leading marketing thinkers and companies on the rise to learn how marketing in the cloud can drive revenue and marketing impact in your organisation.
Thursday, November 19, 2009 from 6PM to 8:30PM
At the fabulous St. Regis Hotel, Yerba Buena Terrace – 4th Floor (one block north of Moscone Center)
Register Now: http://info.marketing-cloud.com/party.html