Will Scully-Power: Managing Director, Datarati


DFA Analytics reporting and visualisation tool for viewing advertising performance data launches
November 16, 2009, 10:14 am
Filed under: Ad Exchange, Ad Network, Analytics, Datarati, Segmentation, Technology | Tags: , ,

DFA Analytics is the new reporting and visualisation tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you’ve used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA.

With DFA Analytics, you can:

  • Get frequent updates–about every three hours–of your campaign performance data.
  • See account performance at a glance, in easy-to-understand charts and graphs.
  • Drill down through reports at the advertiser, campaign, site, ad, and creative levels.

You can also review performance by:

  • Country, designated market area (DMA), state, city, area code, or zip code.
  • Hour, day, week, month, and one or more date ranges.
  • Browser, operating system, and connection speed.

DFA Analytics

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