Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising!

WordStream, recently added 2 new features to its service offering: Google Analytics API integration and multi-source keyword .

WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of the data provided by the popular analytics service.

Multi-source keyword analytics enables user to aggregate not only paid and natural search data, but also keyword tool estimates and brainstormed keyword ideas into one integrated dashboard. This means more efficient and more comprehensive keyword targeting, which will lead to more and better targeted Web traffic.

More: http://www.webanalyticsworld.net/2009/11/keyword-research-analytics-together-in.html