Filed under: Data, Datarati, Social Media, Statistics | Tags: Facebook, Status Update Data
Facebook has undergone amazing growth in the last year. At the beginning of 2009, they were already seeing almost a hundred million words a day posted in status updates — well over a thousand per second during peak times. That number is up by a factor of four in the past year, peaking at many thousand per second.
With so many people posting so many words facebook have a wealth of data about what has happened on Facebook and in the world at large in the last year. Whether it is snow in Austin or the death of Michael Jackson, as soon as it happens Facebook users post about it. Compiling all of this data and comparing it to the same data from 2008, they came up with the top 15 trends of 2009 on Facebook.
More: http://www.facebook.com/note.php?note_id=211874218858&id=8394258414
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Filed under: Analytics, Statistics, Technology, Visualisation, Web Analytics | Tags: Google's Browser Size
One issue web designers face is ensuring that they keep their important content “above the fold”
You don’t want users to have to scroll down to see the hottest story or a call to action.
Browser Size helps with this, by visualising just what percentage of the Internet-browsing population can see a certain part of your page.
This is related not only to screen resolution, but also how large people keep their browser windows.
More: http://googlecode.blogspot.com/2009/12/introducing-google-browser-size.html
Filed under: Ad Exchange, Ad Network, Behavioural Targeting | Tags: Demand-side platforms, Digital Media Buying
What does a demand-side platform do, exactly? They typically offer the following common features:
- A single system that connects to multiple ad exchanges and other media suppliers, accessed by a single user interface.
- Campaign management tools to manually target or automatically optimize campaigns.
- Automated bid management capabilities, often including real-time bidding.
- Advanced analysis and “decisioning” about the value and desirability of ad impression opportunities.
- Ability to capture and manage brand data and third-party data to improve targeting.
- Control of budgets and campaign rates — across all media sources.
- Fully integrated reporting of campaign performance across multiple media suppliers.
How do demand-side platforms compare to some of the more common systems and media sources currently used in media planning? In the current display buying model, networks and exchanges selling ad impressions typically define audience categories, set pricing models, and require media buyers to access a different system for each provider in their media plan, across all of their campaigns.
More: http://www.clickz.com/3635877
Filed under: Algorithms, Statistics | Tags: Gaming Machines, Pokies, Slots
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Filed under: Behavioural Targeting, Data, Datarati, Visualisation | Tags: Nebul.us
Nebul.us is an online application, currently in private beta, that aggregates and visualises your online activity.
Enter your information for Twitter, Facebook, Flickr, etc and install a plugin in Firefox to record your browsing behavior.
Get something that looks like the above, sort of a donut-polar area chart hybrid. Nebul.us calls it a cloud.
More: http://flowingdata.com/2009/12/08/nebul-us-shows-you-your-activity-on-the-web/
I thought I’d go back and take a look at the top 10 blog posts from 2009 based on visitor traffic on the Datarati blog.
So here goes:
Filed under: Actionable Insights, Datarati, Web Analytics | Tags: Google Analytics, Google Annotations
We’ve got to give it to the team over at Google Analytics. Today they announced ”Annotations”, getting one step closer for analysts to provide actionable data-driven insights.
Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph.
Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company – which tends to be the most expensive and easily lost resource of all.
A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers.
Filed under: Datarati, Social Media | Tags: Multi-Channel Analytics, Social Media Metrics
A good post on what metrics to measure in social media from the Multi-channel analytics blog.
Check it: http://www.multichannelmetrics.com/social-media-metrics-for-your-business-goals/
Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies.
Havas Digital brands provide data driven marketing solutions across all interactive channels to over 400 clients worldwide and it Digital operates from 40 cities in 30 different countries across Europe, North America, South America, Asia, and Oceania.
Recently, Omniture’s Josh James had this discussion with Havas Digital’s co-CEO and Marketing Director, Anthony Rhind.
