Datarati at ad-tech 2010

Datarati at ad-tech 2010

February 1, 2010, 5:06 am
Filed under: Actionable Insights, Data, Datarati, Datarati.TV, Marketing Automation, Marketing Cloud, Software as a Service | Tags: Ad-tech, Ad-tech Sydney

I will be speaking at Ad-tech 2010 on Tuesday 16th March 2010 from 4:50pm – 5:45pm on the following topic:

“Firsts Steps with Data – Where are you now and where can you go next?”

• Change management: understanding baby steps that you need to take to start your data journey
• The five steps of data analytics: where are you now and where can you go next?
• Determining the areas you should monitor closely: how can you most effectively gather those metrics?
• Understanding the difference between numbers and trends: interpreting data for your business, your marketing, your campaign
• Qualitative vs. quantitative analysis: competition or marriage?
• What’s the ROI on data management, measurement and analysis?
• How can data analytics service the demand for clearer ROI?
• How do you get buy in for digital marketing metrics and what difference can it make to your advertising strategy

Other speakers on this panel include:

Leader: Oliver Rees, Managing Director, Torque

Will Scully-Power, Managing Director, Datarati

Simon Hovell, Consumer Marketing Director, Dell

Nicholas Adams, Director of Direct Marketing, Westpac Banking Corporation

Oliver Jarrett, Business Analyst, Roche Products

More: http://www.ad-tech.com/sydney/adtech_sydney_speakers.aspx?Spkid=2781

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