Will Scully-Power: Managing Director, Datarati


Google Ad Innovations
April 26, 2010, 11:09 am
Filed under: Datarati, Search

Google Ad Innovations is a brand new website where you can find out about newly released ad technologies and cool features that are currently in beta testing.

Here you can watch videos about these new features and then try them out in your account.

More: http://www.google.com/ads/innovations/



Metrics: Form Error Rate (FER)
April 26, 2010, 10:21 am
Filed under: #mktgcloud, Data, Datarati, Forms, Landing Pages | Tags: ,

Form Error Rate (FER)

When we want to measure the quality of a landing page, we check the Bounce Rate. However, in the case of measuring the quality of a form, we introduce a new metric called Form Error Rate.

SubmitError: number of unsuccessful attempts to send the form

SubmitAll: number of unsuccessful attempts to send the form + number of successfully submitted forms

More: http://analytics.blogspot.com/2010/04/how-to-measure-quality-of-online-form.html



Instant Messenger: Facts & Figures
April 26, 2010, 9:26 am
Filed under: #mktgcloud, Datarati, Statistics | Tags: ,




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