Will Scully-Power: Managing Director, Datarati


Metrics: Form Error Rate (FER)
April 26, 2010, 10:21 am
Filed under: #mktgcloud, Data, Datarati, Forms, Landing Pages | Tags: ,

Form Error Rate (FER)

When we want to measure the quality of a landing page, we check the Bounce Rate. However, in the case of measuring the quality of a form, we introduce a new metric called Form Error Rate.

SubmitError: number of unsuccessful attempts to send the form

SubmitAll: number of unsuccessful attempts to send the form + number of successfully submitted forms

More: http://analytics.blogspot.com/2010/04/how-to-measure-quality-of-online-form.html

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