Filed under: #mktgcloud, Datarati, Marketing Cloud, Websites | Tags: CeBIT, Cloudforce, Datarati
I am excited to announce the launch of our new services offering for Datarati.
We’ll be launching these services at both the CeBIT & Cloudforce conference this week.
In line with the launch of these new services, we’ve launched our new website.
Check it out!
Data management is becoming increasingly important as companies collect more customer data than ever and integrate it with other data across the organisation.
They want to act on customer insight and business intelligence to build relationships, improve operations, and drive growth. This requires a special person to own or manage it, with skills that go above and beyond the typical data manager. What does this “data rock star” look like?
“A data rock star is someone who can communicate the linkage between a company’s information and its business value,” says Jill Dyche, a partner with Baseline Consulting and coauthor of Customer Data Integration: Reaching a Single Version of the Truth. “It’s someone who has multiple answers to the following question: ‘Why should the business invest in managing data?’”
This is a horrific stat… only 26% of digital marketers are testing!
At the recent Conversion Conference in San Jose, the top 5 testing challenges were exposed.
#1. Office Politics.
We heard lots of anger and frustration on this point. “We want to test, but it’s getting the hierarchy on board,” one ecommerce marketer told our reporter. “The department heads think they know all the answers. And, you have to go through them to implement anything.”
“It’s hard to convince IT to support testing,” said a marketer from an online lending site. “And they have higher pull in the company (than marketing).”
“My CEO does what he wants,” a travel marketer told our reporter. “And, it’s hard to introduce something new when everybody’s plates are full.”
Even big companies have trouble. “Even though we’re very numbers driven, people (in the company) still don’t understand analytics,” said a marketer from a huge consumer electronics retailer that conducts hundreds of tests per year.
(By the way, if office politics is a problem for you, you might be interested in this WhichTestWon report. Here’s the link: Office Politics & Budgeting Battles on Testing)
Marketers continue to have issues generating enough traffic to the pages they’re testing. Dale Stokdyk, Internet Marketing Manager, Champlain College, told our reporter, “Our challenge is generating enough page traffic to get conclusive results.”
For pages with low traffic, we think reducing the number of test variations can help in reaching conclusiveness. If you’re trying to test a template page though, where each page may have few visitors but a lot of pages on your site use that same template, you may want to get outside help in designing and running a conclusive test.
Despite the fact that, in the past, Google has announced testing won’t affect natural search rankings and presenters at the show said it’s pretty much a non-issue, many show attendees expressed concern. In fact, someone at nearly every Q&A asked how not to lose SEO ranking due to testing. We suspect SEO consultants seeking clients could use ‘I know how to make testing safe’ as a great marketing hook. In the meantime, the good news is there are things you can do to prevent testing from damaging your SEO rankings.
There are plenty of testing technologies out there, but not all play well with sites that have complex conversion patterns and structures. And people with complex sites are often the ones most eager to be testing. Technology complaints at the conference ranged from difficulty integrating free testing tools with ecommerce platforms to even more complex problems.
“One problem is getting the technology to pre-populate test registration forms with data already entered on previous landing pages,” a marketer from an online dating company told our reporter. “You can’t build application logic into it.”
One ecommerce marketer said he’d like to test multiple shipping offers but can’t find a testing technology that will recalculate shipping costs by offer. Sites that segment everything want technology to slice results data so they can see winners from different types of traffic. “We have to go into discover and slice it ourselves,” said the online dating marketer.
#5. What to Test.
Everyone wanted to know which pages and page elements were most worth testing, and what might not be worth the effort. After all, no one has unlimited testing resources.
Among the laundry list of things people wanted to test were short copy vs. long copy, simple page design vs. complex page design, and “buy now” call-to-action buttons. However, according to the case studies presented at the conference, here’s what’s really worth testing if you can only run a limited number of tests….
(Also, if you’re having trouble deciding what to test, check out WhichTestWon’s report: What’s Worth Testing & What’s Not)
Filed under: #mktgcloud, Marketing Automation | Tags: Codie, Marketing Automation, Marketo
Marketo has won the prestigious CODiE Award in the “Best Marketing Solution” category from the Software and Information Industry Association (SIIA). The other finalists in the category were Eloqua Corporation and HubSpot, Inc.
Filed under: Actionable Insights, Analytics, Data, Datarati, Predicitive Modelling, Statistics | Tags: TED, Tedpad
This is pretty cool. Statistiacal analysis of the first 525 TED talks has revealed the ideal words, phrases to use in your TED talk.
Check it out. You can create one of your own!!!
Filed under: #mktgcloud, Behavioural Targeting, Marketing Cloud, Video, Web Analytics | Tags: Ali Ryan, Behavioural Targeting, Callum O'Brien, Datarati, Datarati.TV, Effective Measure, IAB Australia, Paul Fisher, Scott Julian, Tongue, Valued Interactive Media, Will Scully-Power
Missed the LIVE Webcast? No Problem.
View the On-Demand Version of the Webcast Here: www.Datarati.TV
Check out all the PICS here: www.flickr.com/Datarati
Filed under: #mktgcloud, Datarati, Events, Marketing Automation | Tags: CeBIT, Datarati, Marketo
Datarati have been selected as a Finalist in the ‘Excellence in New Media Award’ at this years CeBIT Australia technology show.
We have been nominated based on our customer growth and successful partnership with Marketo, the world’s fastest growing marketing automation database.
Come and see the Datarati at CeBIT 2010.
We will be holding a 1/2 day workshop on “Data-Driven Marketing using Behavioural Data”
Filed under: Behavioural Targeting, Datarati, Technology | Tags: Behavioural Targeting, Demdex
Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the place. New York City startup Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.”
The 14-employee company just raised $6 million in a series A financing, led by Shasta Ventures. Seed round investors First Round Capital and Genacast Ventures also participated, bringing the total capital raised by the startup so far to $7.5 million.
Filed under: #mktgcloud, Behavioural Targeting, Datarati, Marketing Automation, Marketing Cloud | Tags: Marketo Sales Insight