IBM Buys Coremetrics

IBM Buys Coremetrics

June 16, 2010, 5:32 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: Coremetrics, IBM, Web Analytics

IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics.

With the purchase, IBM intends to expand its business analytics capabilities with Coremetrics’ cloud-based delivery platform, which enables companies to gain real-time insight into consumer interactions internally through social and other online media networks to increase the performance of their marketing campaigns.

Financial terms were not disclosed.

More: http://techcrunch.com/2010/06/15/ibm-acquires-web-analytics-and-marketing-software-company-coremetrics

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