Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags: Apple
My business partner bought one of Apple’s new iPod Shuffles during the week.
Less than 24hrs later he received the following trigger based email below.
What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.
Well done Apple!
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