Will Scully-Power: Managing Director, Datarati


Pitney Bowes Acquires Portrait Software

Pitney Bowes, a provider of software, hardware, and services, recently acquired United Kingdom–based software applications provider Portrait Software. After assessing the supply chain management and enterprise resource planning (ERP) space, Pitney Bowes executives felt they needed to beef up the company’s business process and rules engine capabilities.

The executives also sought to acquire bi-directional marketing automation and an analytics workbench. “What we saw in Portrait,” says Kyle Kittleson, director of corporate strategy and M&A at Pitney Bowes Business Insight, “was that [those] technologies were orchestrating in the service of optimizing customer interactions and customer lifecycle.”

More: http://www.destinationcrm.com/articles/CRM-News/Daily-News/Pitney-Bowes-Acquires-Portrait-Software-68429.aspx

About these ads

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

Join 2,793 other followers

%d bloggers like this: