Will Scully-Power: Managing Director, Datarati


ADMA Forum 2010 Presentation
July 28, 2010, 2:41 am
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: ,

Click here to view: http://www.slideshare.net/Datarati/adma-forum-2010-4854032



How Real-Time Data is Changing Business Optimisation
July 26, 2010, 4:13 am
Filed under: Analytics, Data, Datarati, Web Analytics | Tags:

For a while, a big limitation of online optimization tools was their lack of real-time reporting. Google AnalyticsGoogle Analytics, the most popular analytics service out there, can easily take a full day before displaying your data.

This was acceptable back when the web was static, but as websites become more and more dynamic, the rate at which we analyze and iterate based on our collected data has dramatically increased.

There are many industries where optimizing in real-time can have a large impact on overall business performance.

Unfortunately, not all companies are aware of the potential value in tracking information in real-time. Let’s take a look at a few areas where real-time data processing is already making a big impact.

More: http://mashable.com/2010/07/14/real-time-business-optimization



Data Management Virtualisation Startup Actifio Raises $8 Million
July 26, 2010, 4:02 am
Filed under: #mktgcloud, Data, Datarati, Marketing Cloud

Actifio, a company that specialises in data management virtualisation solutions, has announced that it has raised$8 million in Series A funding in a round led by North Bridge Venture Partners and Greylock Partners.

More: http://techcrunch.com/2010/07/21/actifio

With the funds, Actifio intends to ramp up sales and marketing efforts. 



Case Study: Apple Australia using trigger based marketing
July 24, 2010, 5:03 am
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags:

My business partner bought one of Apple’s new iPod Shuffles during the week.

Less than 24hrs later he received the following trigger based email below.

What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.

Well done Apple!

Nice work.



Japan tests billboards that know your gender, age
July 24, 2010, 2:02 am
Filed under: Behavioural Targeting, Data, Research | Tags:

A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style displays in commuter stations around the Japanese prefecture. But while billboards in that sci-fi flick (see the video below) could recognize people by name and shout out purchasing suggestions, the Japanese signs employ cameras and face recognition software to determine just the gender and age of passersby.

“The camera can distinguish a person’s sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second,” a spokesman for the Digital Signage Promotion Project told the Agence France-Presse.

The aim of the project, for now at least, is to collect data on what sorts of people look at which ads at what times of day. Once that data is in, marketers could use the information to schedule their campaigns strategically. Presumably, ads could also be programmed to shift depending on who walks by (we’re picturing lots of broad demographic generalizations here: nail polish and romance novels for the gals, mega-huge HDTVs and black-leather recliners for the fellas–red sports cars, naturally, if they’re middle-aged!).

Digital Signage Promotion Project officials said they won’t store images snapped by the cameras, though that may not do much to assuage those concerned about the privacy implications. Look, with all the super fancy big-screen and interactive billboards, we get that billboards are becoming way more than just giant paper placards. We just hope they won’t ever be able to read our minds, as we’d hate to walk by a billboard and have it flash an ad for that stupid reality TV show we’d never publicly admit to watching.



Black Box Flight Data Recorder Inventor, David Warren dies, aged 85
July 22, 2010, 6:39 am
Filed under: Data, Technology | Tags: ,

David Warren, inventor of the black box flight recorder, in the cockpit of a Boeing 747

The Australian inventor of the black box flight data recorder, David Warren, has died aged 85.

Dr Warren, who died on Monday at a Melbourne nursing home, was involved in investigating the crash in 1953 of the world’s first commercial jet airliner, the Comet, as it was en route to Australia.

The challenge of determining the causes of the accident led him to the idea of a recording device that could withstand a crash where there were no survivors and no witnesses.

More: http://www.smh.com.au/technology/technology-news/black-box-inventor-david-warren-dies-20100722-10loz.html



DATA Visualisation – Top Secret America
July 20, 2010, 10:23 am
Filed under: Data, Datarati, Visualisation | Tags:

Want to know how Top Secret America really works?

In response to the the 9/11 attacks, the United States government created a highly secretive set of organisations with zero transparency and very little oversight.

How much money do these secret programs cost?

How many people do they employ?

Check this out: http://projects.washingtonpost.com/top-secret-america/




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