Will Scully-Power: Managing Director, Datarati

Case Study: Apple Australia using trigger based marketing
July 24, 2010, 5:03 am
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags:

My business partner bought one of Apple’s new iPod Shuffles during the week.

Less than 24hrs later he received the following trigger based email below.

What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.

Well done Apple!

Nice work.

Japan tests billboards that know your gender, age
July 24, 2010, 2:02 am
Filed under: Behavioural Targeting, Data, Research | Tags:

A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style displays in commuter stations around the Japanese prefecture. But while billboards in that sci-fi flick (see the video below) could recognize people by name and shout out purchasing suggestions, the Japanese signs employ cameras and face recognition software to determine just the gender and age of passersby.

“The camera can distinguish a person’s sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second,” a spokesman for the Digital Signage Promotion Project told the Agence France-Presse.

The aim of the project, for now at least, is to collect data on what sorts of people look at which ads at what times of day. Once that data is in, marketers could use the information to schedule their campaigns strategically. Presumably, ads could also be programmed to shift depending on who walks by (we’re picturing lots of broad demographic generalizations here: nail polish and romance novels for the gals, mega-huge HDTVs and black-leather recliners for the fellas–red sports cars, naturally, if they’re middle-aged!).

Digital Signage Promotion Project officials said they won’t store images snapped by the cameras, though that may not do much to assuage those concerned about the privacy implications. Look, with all the super fancy big-screen and interactive billboards, we get that billboards are becoming way more than just giant paper placards. We just hope they won’t ever be able to read our minds, as we’d hate to walk by a billboard and have it flash an ad for that stupid reality TV show we’d never publicly admit to watching.

Black Box Flight Data Recorder Inventor, David Warren dies, aged 85
July 22, 2010, 6:39 am
Filed under: Data, Technology | Tags: ,

David Warren, inventor of the black box flight recorder, in the cockpit of a Boeing 747

The Australian inventor of the black box flight data recorder, David Warren, has died aged 85.

Dr Warren, who died on Monday at a Melbourne nursing home, was involved in investigating the crash in 1953 of the world’s first commercial jet airliner, the Comet, as it was en route to Australia.

The challenge of determining the causes of the accident led him to the idea of a recording device that could withstand a crash where there were no survivors and no witnesses.

More: http://www.smh.com.au/technology/technology-news/black-box-inventor-david-warren-dies-20100722-10loz.html

DATA Visualisation – Top Secret America
July 20, 2010, 10:23 am
Filed under: Data, Datarati, Visualisation | Tags:

Want to know how Top Secret America really works?

In response to the the 9/11 attacks, the United States government created a highly secretive set of organisations with zero transparency and very little oversight.

How much money do these secret programs cost?

How many people do they employ?

Check this out: http://projects.washingtonpost.com/top-secret-america/

What does your CEO need from Marketing?

Accelerating predictable revenue growth is on the mind of every Australia & New Zealand CEO, including my own.

This means the most successful and accountable marketing departments are working to make sure they are viewed by their CEOs as a revenue-driving organisation and not a cost centre.

If you want to LEARN HOW to get the attention of your CEO as a data-driven marketer, click here now to watch this webinar.

After you’ve watched the webinar, drop me an email or give me a call and I’ll share with you some very easy steps to help you get started!



Will Scully-Power
Managing Director
+61 400 828 866

Is DATA the holy grail for brands?
July 15, 2010, 7:54 pm
Filed under: #mktgcloud, CRM, Data, Datarati, Marketing Automation, Marketing Cloud | Tags: , ,

Watch VIDEO NOW: http://www.lavolta.com.au/news/blog.asp?Display=465

E-Marketing Insights Podcast with Michael Loop

Listen to this short Podcast from Michael Loop Datarati’s Marketing Automation & CRM Director.

Michael talks about utilising CRM systems to understand customers and prospects to build a continuing relevant conversation using email, SMS and dynamic content on websites.

Listen Now! http://owen-jones-podcast.blogspot.com/2010/07/e-marketing-insights-podcast-episode-2.html

Can you crack the Pentagon’s code?
July 9, 2010, 12:51 pm
Filed under: Algorithms, Business Intelligence | Tags:

Attention All Sydney Data Miners,

The Pentagon’s new U.S. Cyber Command has embedded a 32-character string of secret code in its logo, causing a stir among bloggers and curious techies eager to decipher the veiled message.

The new military command was launched in late May to help centralise Defense Department efforts to protect its computer networks, which are under constant threat from attackers.

The command was created to frustrate everyone from run-of-the-mill hackers to foreign governments looking to steal sensitive information or crash critical, life-sustaining computer systems.

Here is the code: 9ec4c12949a4f31474f299058ce2b22a

My guess: USCYBERCOM Cyber defense and offense

More: http://www.smh.com.au/technology/technology-news/can-you-crack-the-pentagon-code-20100709-102×3.html

Sydney Data Miners: www.meetup.com/datarati

How to be happy in life
July 9, 2010, 12:10 pm
Filed under: Data, Datarati, Visualisation | Tags: ,

From: www.flowingdata.com


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