Filed under: #mktgcloud, Datarati, Marketing Automation | Tags: ADMA, Analytics, Data
Over the past few months the ADMA Data & Analytics Council conducted an online survey to establish how evolved the direct marketing industry in Australia really is in terms of data and analytics.
DO NOT USE A MARKETING AUTOMATION SOFTWARE SOLUTION!
Which begs the questions: How can organisations have a single customer view without using a marketing automation solution?
Clearly, we still have quite the task of educating Australian marketers on this topic. When asked “Do you use Marketing Automation Software and which one”? survey respondents came back with vendors who are clearly not in the marketing automation space such as Hitwise & Omniture.
It was great to see our technology partner Marketo (www.marketo.com) the world’s fastest growing marketing automation solution included in the list of vendors being used in Australia!
Q: What rises twice a year? Once before Easter and once before xmas? Mini peak every monday and flattens over the summer?
Nokia this morning announced that it is acquiring Motally, a privately-held San Francisco company specialized in mobile analytics. Terms of the deal were not disclosed, but it’s likely not a large transaction – Motally employs only 8 people.
The deal is expected to close during the third quarter of 2010.
Motally’s mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize development of their mobile apps through increased understanding of how users engage.
The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia says it plans to continue serving Motally’s existing customer base.
Filed under: #mktgcloud, Behavioural Targeting, Business Intelligence, Datarati | Tags: Cardlytics
Cardlytics, which provides solutions for transaction marketing within banking, this morning announced that it has raised $18 million in financing. New investors ITC Holdings and Kinetic Ventures led the round.
It’s unclear how much capital the company has raised to date.
National and regional retailers and service providers use Cardlytics’ transactional marketing platform to connect with consumers via online banking channels. This allows advertisers to use certain consumer transaction data such as purchasing history to accurately target people with offers that are highly relevant to them.
Its multi-channel approach includes online banking, SMS, email, mobile and social networks.
According to Cardlytics, financial institutions will be providing retail offers as rewards to over 10 million consumers based on their individual purchase behavior by next fall.
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation | Tags: Dashboards
During this webinar, Pete Krainik, Founder and Chairman of the CMO Club, and Meg Heuer, Service Director at SiriusDecisions, discuss creating an effective marketing dashboard by collecting only the most critical and diagnostic metrics.
Filed under: #mktgcloud, Marketing Automation, Marketing Cloud | Tags: IBM, Marketing Automation, Unica
IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers’ growing demand for targeted advertising.
The all-cash acquisition brings IBM deeper into the advertising business, a relatively new area for the company. In June, the Armonk, N.Y., company agreed to buy Coremetrics Inc., a company that helps target online marketing.
It also expands IBM’s software business, its most profitable division and the main focus of a $20 billion acquisition spree for IBM over the past few years.