IBM buys Unica for $480 million

IBM buys Unica for $480 million

August 16, 2010, 3:31 am
Filed under: #mktgcloud, Marketing Automation, Marketing Cloud | Tags: IBM, Marketing Automation, Unica

‘Marketing Automation’ is clearly on of the hottest areas in technology right now!

IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers’ growing demand for targeted advertising.

The all-cash acquisition brings IBM deeper into the advertising business, a relatively new area for the company. In June, the Armonk, N.Y., company agreed to buy Coremetrics Inc., a company that helps target online marketing.

It also expands IBM’s software business, its most profitable division and the main focus of a $20 billion acquisition spree for IBM over the past few years.

More: http://news.smh.com.au/breaking-news-technology/ibm-to-buy-unica-for-480m-gets-ad-measuring-20100814-123hf.html

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