Will Scully-Power: Managing Director, Datarati


IBM buys Unica for $480 million
August 16, 2010, 3:31 am
Filed under: #mktgcloud, Marketing Automation, Marketing Cloud | Tags: , ,

‘Marketing Automation’ is clearly on of the hottest areas in technology right now!

IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers’ growing demand for targeted advertising.

The all-cash acquisition brings IBM deeper into the advertising business, a relatively new area for the company. In June, the Armonk, N.Y., company agreed to buy Coremetrics Inc., a company that helps target online marketing.

It also expands IBM’s software business, its most profitable division and the main focus of a $20 billion acquisition spree for IBM over the past few years.

More: http://news.smh.com.au/breaking-news-technology/ibm-to-buy-unica-for-480m-gets-ad-measuring-20100814-123hf.html

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