Filed under: #mktgcloud, Datarati, Social Media | Tags: Facebook, Skype, Social Media
Facebook’s latest tight integration with a big third-party application could be coming soon — Skype is bringing Facebook to its calling, voice chat and SMS services, according to All Things D. The pairing is expected to roll out within the new version of Skype, 5.0, which is now in partial testing and expected to launch in the next few weeks.
The screenshot above, from the report, reveals a new tab in the Skype interface that shows Facebook friends. Each individual account includes the user’s phone number, with the option to call or text them.
More: http://www.insidefacebook.com/2010/09/29/report-skype-to-integrate-facebook-data-in-version-5-0/
There’s not a Skype
Filed under: #mktgcloud, Datarati, Social Media | Tags: Facebook, Social Media
Facebook has released new statistics on its Facebook+Media Page about users who click Like buttons on Open Graph-enabled websites, as well as the influence of the Like button and social plugins on site traffic and engagement.
They show that the “likers” have more friends and click more links on Facebook to external websites than those who don’t use the Like button.
Sites implementing the Like button get significantly more traffic, and their users visit more often, view more pages and videos, and spend more time on site.
More: http://www.insidefacebook.com/2010/09/29/facebook-stats-likers/
Filed under: #mktgcloud, Datarati, Social Media, Twitter | Tags: Social Media, Twitter
Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets.
Member of Twitter’s business development team Ross Hoffman has revealed at the Sports Marketing Summit that Twitter plans to launch the dashboard in the last quarter of 2010. He was speaking in the context of sports, but there’s no reason to believe the tool won’t be available to other users, too.
The team that works on this tool is the one behind Trendly, which Twitter had acquired in June. Trendly was all about highlighting important changes in the traffic that reaches your website, and, according to Hoffman, Twitter’s analytics solution will show you which tweets are spreading and which users are influential in your network.
More: http://www.smartdatacollective.com/vincentg64/27636/twitter-release-real-time-analytics-solution
Filed under: #mktgcloud, Analytics, Datarati | Tags: Accenture, Analytics
Companies are operating in a sea of their own data. Many are just treading water, but some companies are swimming toward new forms of competitive advantage by using business analytics.
These analytical competitors focus not just on using analytics for better data access and reporting, but on using insights gleaned from predictive analytics as a discipline to make more effective decisions that deliver better outcomes to the bottom line and drive high performance.
“High performers are five times more likely than their competitors to view analytical capabilities as core to the business,” says Dave Rich, managing director, Accenture Analytics. “For the many others seeking high performance, the opportunities to move in that direction by making analytics a competitive discipline are substantial.”
Most companies say they recognize the inherent value locked in their warehouses of data: More than 70 percent of the 600 blue-chip companies surveyed by Accenture in the United States and the United Kingdom last year said senior management teams were highly committed to analytics and fact-based decision making. But many executives said that their companies still failed to use analytics to capitalize on their information and gain competitive advantage.
For their whitepaper, “The Anatomy of a Facebook Post“, Vitrue analyzed over 32,000 posts representing more than 42.6 million Facebook fans over a span of three months. Their aim was to discover the “what” and “when” behind Facebook communications, or posts.
“As we all know, the Facebook “post” is how communication occurs on Facebook. It’s the thirty-second spot, the pre-roll ad, the full-page print ad; but it’s so much more – if done correctly,” commented Vitrue on their blog.
Overall, image posts generated the most engagement (measured by fan responses, “likes” and shares) – 22% more than video posts and 54% more engagement than text posts. Video generated 27% more engagement than text posts.
Friday posts generated more engagement than any other day of the week, followed by Tuesday/Wednesday while Saturday and Sunday showed the lowest engagement rates. As for time of day, posts in the morning get a whopping 65% more engagement than those sent after midday.
So, the message is clear. If you want to grab a Facebook user’s attention, publish an image on a Friday morning.
More: http://www.bizreport.com/2010/09/facebook-marketing-what-to-post-and-when.html
Nielsen Media Research plans to release a new online advertising audience measurement service, and it has secured existing partner Facebook as its first participant from which it will collect data, according to The Wall Street Journal. This online gross ratings points system would track frequency and reach, similar to Nielsen’s television ratings system.
The service may track age, gender, and possibly location of people seeing online ads in anonymous aggregate form. The results would provide advertisers with more exact measurement of who is seeing their ads, which may encourage them to shift spend towards the internet.
Nielsen would merge data from Facebook and other participating websites with its demographic panel data to create the ratings system. Marketers including Proctor & Gamble, as well as media buyer Publicis Groupe S.A.’s Starcom MediaVest have signed on as early testers for the research, according to the report. These and many others spending on advertising have been looking for better ways to measure online advertising.
While advertisers are realising social media is an important element of marketing campaigns, the dearth of concrete metrics on reach have made some hesitant to pull dollars away from mediums like television which have more established measurement systems. Current online measurement metrics like site traffic and clicks aren’t sufficient for determining the audience of display ads.
Facebook stands to gain from Nielsen’s new rating system: third-party analysis of the company’s data, that shows results for advertisers, in turn make Facebook’s advertising products look more promising.
Filed under: Behavioural Targeting, Datarati | Tags: Behavioural Targeting
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Marketing Automation, Marketo
Revenue Cycle Explorer Provides the Visibility to Measure, Understand, Optimise and Predict Revenue Performance over Time
Marketo just announced the general availability of the company’s latest marketing automation innovation, Revenue Cycle Explorer.
Revenue Cycle Explorer is a key addition to Marketo’s Revenue Cycle Analytics, a family of marketing analytics solutions that combines powerful software with a unique methodology to make it easy to measure, understand, optimize and predict the revenue cycle. With this release, Marketo once again demonstrates the innovation and leadership that is driving the evolution of marketing automation.
To learn more about the challenges of marketing measurement and what marketers really need in a marketing analytics solution, download the new whitepaper from industry analyst David Raab, “Winning the Measurement Marathon.”
Powerful and Easy Marketing Analytics
Unlike other marketing automation solutions that just provide operational, point-in-time reporting, only Marketo offers a family of analytic solutions with a deep understanding of how marketing investments today influence revenue over time. Revenue Cycle Analytics empowers marketers to measure how leads move through the revenue cycle over time to become customers; understand which marketing programs drive conversion and velocity of leads at each stage of the revenue cycle; and optimize their entire marketing mix to focus investment on lead generation and lead nurturing activities that have the greatest impact on revenue. The result is that marketing and sales professionals can accurately predict and accelerate revenue at every stage of the end-to-end revenue cycle.
“Business marketing today is like running a marathon through an earthquake,” said industry analyst Raab in the whitepaper, “Winning the Measurement Marathon”. “Not only must marketers strain at an inherently difficult task, but they’re doing it as the ground shifts beneath their feet … Marketers need better tools to decide which of the many available opportunities they should pursue. Measuring the value of marketing programs has always been difficult. But running in an earthquake is hard enough without also wearing a blindfold. Marketers need a clear view of their results to have any hope of winning the race.”
“Despite time and effort invested in capturing and measuring marketing programs and lead generation activities, we have not been able to understand how it all ties together,” said Sally Lowery, director of Demand Generation for Bronto Software, Inc. “With Revenue Cycle Modeler, we visually describe our processes that define how leads flow through our revenue cycle. With this baseline understanding, Revenue Cycle Explorer allows us, for the first time, to truly understand and demonstrate how lead generation and lead nurturing activities trend over time and how they impact revenue.”
