Event: Where & When to Spend & Why?
Location: University of Wollongong, Northfields Avenue Gwynneville
Today, more than ever, marketers simply don’t have the time, resources or budgets to waste on marketing programs that don’t deliver measurable results.
However, the most commonly used marketing metrics today in both digital and print marketing aren’t actionable and therefore offer little to no value to your organisation.
So, how do you ensure you’re using the right metrics to know where and when to spend your marketing budgets and why?
Will Scully-Power, Managing Director, Datarati
Will is the Managing Director of Datarati, a data-driven marketing automation, analytics and optimisation company providing actionable insights to improve campaign performance and ROI.Prior to joining Datarati, Will was the Data Director at global advertising agency M&C Saatchi/Mark. M&C Saatchi launched a new agency called (Mark.) back in 2007 that merged direct and digital media – and introduced, for the first time for the agency, the discipline of data.
Prior to joining M&C Saatchi/Mark. in 2008, Will spent two years as the General Manager of agency On-Demand. At agency On-Demand, he successfully led the implementation of over 150 customer relationship management (CRM) and Marketing Automation Database (MAD) projects. Clients included: Telstra, Vodafone, AAPT, Commonwealth Bank and NRMA.
Will is an Executive Member of the Australian Direct Marketing Association’s (ADMA) Data & Analytics Council, a member of the NSW Council of the Australian Marketing Institute (AMI) and a member of the Institute of Analytics Professionals of Australia.
Alan Sarkissian Former CEO, Publishers Australia
Alan Sarkissian joined Publisher Australia in the middle of 2008 from PANPA (Pacific Area Newspaper Publishers Association) where he was instrumental in raising standards and that association’s profile with their key stakeholders. His previous roles include Chairman, Director and NSW President of the Australian Marketing Institute (AMI) and running his own successful consulting business.
He also has extensive experience in B2B and Consumer magazine publishing as well as the digital publishing environment. Alan is available to address your industry, company or group on issues regarding media engagement and targeted title marketing, the changing nature of publishing, and the industry landscape in 2010 and beyond.
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