Kontagent, an fbFund winner and social analytics platform, has hit a milestone today. The startup is now tracking over 100 million monthly active users and over 15 billion messages per month. That’s up from 70 million monthly active users in October.
Kontagent’s platform gives Facebook app developers, game studios and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social event interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more.
The startup, which has raised $6 million, to date, also extends its analytics platform to iPhone and web applications using Facebook Connect.
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Marketo, Markie Mark
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