Will Scully-Power: Managing Director, Datarati


NEW DATA: Attitudes to online behavioural targeting
February 13, 2011, 11:59 pm
Filed under: #mktgcloud, Behavioural Targeting, Data, Datarati | Tags:

There’s little question that web users understand a tradeoff is necessary to receive free content. The vast majority accept that they’ll have to view ads in exchange; according to a January 2011 survey fromKrux Digital, 87% believe such a tradeoff is reasonable. But as marketers know, opinions become less favorable when those ads are targeted.

More: http://www.emarketer.com/Article.aspx?R=1008222

About these ads

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

Join 3,101 other followers

%d bloggers like this: