NEW DATA: Attitudes to online behavioural targeting

NEW DATA: Attitudes to online behavioural targeting

February 13, 2011, 11:59 pm
Filed under: #mktgcloud, Behavioural Targeting, Data, Datarati | Tags: Behavioural Targeting

There’s little question that web users understand a tradeoff is necessary to receive free content. The vast majority accept that they’ll have to view ads in exchange; according to a January 2011 survey fromKrux Digital, 87% believe such a tradeoff is reasonable. But as marketers know, opinions become less favorable when those ads are targeted.

More: http://www.emarketer.com/Article.aspx?R=1008222

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