Will Scully-Power: Managing Director, Datarati


Using Marketing Automation to Increase the ROI of your CRM Database
February 21, 2011, 11:48 am
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags:
After adopting a CRM, many companies begin to experience more productivity and receive an excellent return. But could they be getting more?

With marketing automation, you can greatly increase the ROI of the investment on your CRM. Not only can marketing automation help you run more campaigns and send more qualified leads to sales, it helps you:

  • Convert. Pass more qualified leads to sales by prioritizing them in your CRM system
  • Automate. Save time and money by automating manual campaigns
  • Nurture. Automated nurturing develops leads who are not ready for a sales call
  • Prove. Provide bottom-line information on marketing and sales activities
About these ads

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

Join 2,956 other followers

%d bloggers like this: