More: http://blog.kissmetrics.com/ab-testing-web-copy/
Filed under: #mktgcloud, Algorithms, Analytics, Data, Datarati, Statistics
In recent years, the job market has increasingly rewarded math whizzes at the expense of less technical professionals. Actuary, Mathematician andAccountant have all ranked among the best jobs in America by offering a pleasant work environment, good salary and healthy job security.
But in 2011, as the emergence of specialised technologies creates new industries, landing the year’s best job requires not just skill with numbers, but a strong knowledge of computers too.
Full Story: http://www.analyticbridge.com/profiles/blogs/the-10-best-jobs-of-2011
Filed under: #mktgcloud, Behavioural Targeting, Data, Datarati | Tags: Behavioural Targeting
There’s little question that web users understand a tradeoff is necessary to receive free content. The vast majority accept that they’ll have to view ads in exchange; according to a January 2011 survey fromKrux Digital, 87% believe such a tradeoff is reasonable. But as marketers know, opinions become less favorable when those ads are targeted.
More: http://www.emarketer.com/Article.aspx?R=1008222
