Will Scully-Power: Managing Director, Datarati

February 14, 2011, 5:35 am
Filed under: #mktgcloud, Datarati, Social Media

Tweeting during the SuperBowl
February 14, 2011, 5:32 am
Filed under: #mktgcloud, Social Media | Tags: ,

Tagman – Beyond Last Click Marketing Attribution
February 14, 2011, 5:26 am
Filed under: #mktgcloud, Attribution, Datarati, Video

Do Your Users Have Shopping Cart Abandonment Issues?
February 14, 2011, 4:59 am
Filed under: #mktgcloud, Datarati

What variables should you be testing in digital marketing?
February 14, 2011, 4:56 am
Filed under: #mktgcloud, Testing | Tags:

More: http://blog.kissmetrics.com/ab-testing-web-copy/

Who Likes What: Social Media By Demographic
February 14, 2011, 4:48 am
Filed under: #mktgcloud, Datarati, Social Media | Tags:

10 Best Jobs of 2011: Mathematician, Actuary and Statistician ranked #2, #3, #4.
February 14, 2011, 4:31 am
Filed under: #mktgcloud, Algorithms, Analytics, Data, Datarati, Statistics

In recent years, the job market has increasingly rewarded math whizzes at the expense of less technical professionals. ActuaryMathematician andAccountant have all ranked among the best jobs in America by offering a pleasant work environment, good salary and healthy job security.

But in 2011, as the emergence of specialised technologies creates new industries, landing the year’s best job requires not just skill with numbers, but a strong knowledge of computers too.

Full Story: http://www.analyticbridge.com/profiles/blogs/the-10-best-jobs-of-2011

Executive Dashboards of the Future
February 14, 2011, 4:18 am
Filed under: #mktgcloud, Data, Datarati | Tags:

NEW DATA: Attitudes to online behavioural targeting
February 13, 2011, 11:59 pm
Filed under: #mktgcloud, Behavioural Targeting, Data, Datarati | Tags:

There’s little question that web users understand a tradeoff is necessary to receive free content. The vast majority accept that they’ll have to view ads in exchange; according to a January 2011 survey fromKrux Digital, 87% believe such a tradeoff is reasonable. But as marketers know, opinions become less favorable when those ads are targeted.

More: http://www.emarketer.com/Article.aspx?R=1008222

TED TALK: The Science of Marketing
February 13, 2011, 11:28 pm
Filed under: #mktgcloud, Data, Datarati


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