LinkedIn founder and chairman Reid Hoffman says that the future of the web will be all about data and how we utilize it.
Hoffman made his assertion during a fireside chat at the Web 2.0 Expo in San Francisco.
While he conceded that mobile is an obvious candidate for what will define “Web 3.0,” he said that data will be the platform of the next era of the web.
“This is where some massive innovation will happen that will transform our lives,” he told Liz Gannes of AllThingsD on stage.
Full Story: http://mashable.com/2011/03/30/reid-hoffman-data/
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Marketo
In order to recognise the fastest growing technology companies in the Silicon Valley area, Lead411 is proud to announce the release of its “Hottest Companies in Silicon Valley” award.
How the Winners were Chosen?
First, all companies must be in either the Software, Wireless, Internet, Hardware, or Media industry and be a privately held organization, and be within Silicon Valley.
From there, each company must meet one or more of the following requirements;
- ** 150% increase in revenues over the past 2 years with over $3M in revenues; OR
- ** $11M+ in funding in the past 2 years;
More: http://www.lead411.com/awards/2011/silicon-valley.html
Tony Fagan, Director of Research at Google, answers the six quant questions every CMO should be asking in order to maximise their return on search advertising.
Click Here: http://thinkquarterly.co.uk/01-data/ad-value/
Tally Sticks
20,000-10,000 BC
The Ishango bone, a tally stick from the Upper Palaeolithic era, represents the beginnings of our understanding of mathematics and data.
Sundials
3,500 BC
Egyptian obelisks show humans manipulating light and shadows to measure data about the time of day.
Papyrus
3,000 BC
Papyrus, manufactured in Egypt, revolutionises the way data and language can be recorded.
Abacus
2,700 BC
Ancient civilisations develop a counting system that enables complex data manipulation.
Census
800-500 BC
In Israel, a primitive census is undertaken and recorded in the Hebrew Bible. Social data capture is born.
The Book on Numbers and Computation
200 BC
Dating back to the Han Dynasty of ancient China, this mathematical treatise brings together interest rate calculations with government statutes and law reports.
Navigational Compass
1000s AD
Chinese scientists develop instruments that attract a needle north, creating a navigational tool only recently superseded by GPS.
The Domesday Book
1086 AD
William the Conqueror conducts a survey in England and Wales recording land and livestock. It takes over a year to complete.
Stock Exchanges
1200s AD
The earliest stock exchanges emerge in Bruges and Italy in the thirteenth century. Data about trades is written down by scribes and transported by couriers.
Gregorian Calendar
1582 AD
Pope Gregory XIII launches the Gregorian calendar to eradicate an 11-minute discrepancy in the Julian calendar, which is causing the official date of equinox to creep further away from the actual cosmological event.
Thermometer
1600s AD
Cornelius Drebbel, Robert Fludd, Galileo Galilei and Santorio Santorio make progress on a device to measure temperature in real time.
Telescope
1600s AD
Scientists in the Netherlands develop a refracting telescope that Galileo improves in subsequent years. The instrument observes remote objects in real time.
Analytical Engine
1837 AD
Charles Babbage develops the Analytical Engine, and modern computation is born.
Telegraph
1837 AD
The first commercial telegraph is introduced at Euston Station. It soon crosses the oceans to every continent but Antarctica, making instant global communication possible for the first time.
Data Visualisation
1857 AD
During the Crimean War, Florence Nightingale records the mortality rates of British soldiers in field hospitals. The information is published in a series of striking graphics, persuading the government to improve conditions.
Wireless Telegraph
1897 AD
Guglielmo Marconi founds The Wireless Telegraph & Signal Company, pioneering communication between coastal radio stations and ships at sea.
Telemobiloscope
1904 AD
Christian Hülsmeyer uses radio waves to detect distant metallic objects, inventing the first radar application.
GPS
1957 AD
Sputnik – the first artificial satellite – is launched by the Soviet Union on October 4, 1957, as a global positioning system for precise weapon delivery and paves the way for GPS as we know it today.
Personal Computer
1970s AD
Hewlett-Packard introduces programmable computers that fit on top of a desk. The personal computer allows economical collection and management of data.
Radio-frequency Identification
1980s AD
Radio-frequency identification technology (RFID) takes hold in transportation and business. Real-time monitoring systems are developed to process the new data.
Hubble Space Telescope
1993 AD
The Hubble Space Telescope captures images of outer space in real time, allowing scientists to determine the rate of expansion of the universe.
Supermarket Metrics
1995 AD
Tesco’s Clubcard scheme revolutionises consumer metrics by allowing supermarkets to target offers and optimise their stocks.
Cluster Exploratory
2008 AD
Cluster Exploratory (CluE) is a National Science Foundation-funded program that analyses massive amounts of data to search for patterns.
Google Earth Engine
2010 AD
The Google Earth Engine – a cloud computing platform – processes real-time satellite imagery and other Earth observation data. Initial applications of the platform include mapping the forests of Mexico, identifying water in the Congo basin, and detecting deforestation in the Amazon.
More: http://thinkquarterly.co.uk/01-data/from-sticks-to-clouds/
Filed under: #mktgcloud, Algorithms, Analytics, Data, Datarati | Tags: Data
How did a public health official from Sweden become the world’s most famous statistician, a television personality and a regular guest speaker at corporate events?
As an undergraduate, Hans Rosling studied statistics and medicine at Uppsala University, Sweden. He earned a PhD, spent two decades studying in Africa and, as chairman of the Karolinska International Research and Training Committee, has collaborated with universities in Asia, Africa, the Middle East and Latin America.
FULL STORY: http://thinkquarterly.co.uk/01-data/a-data-state-of-mind/
Filed under: #mktgcloud, Analytics, Datarati, Datarati.TV, Web Analytics | Tags: eMetrics
Filed under: #mktgcloud, Analytics, Datarati, Web Analytics | Tags: Google Analytics
- Metric: Shows the value of a metric and a sparkline of that metric over the selected time period
- Pie Chart: Best suited for displaying breakdowns of a metric by a certain dimension. E.g., Visits by Browser Type.
- Timeline: A graph of any metric over time. You can also compare two metrics in the same graph.
- Table: Think of this as a mini-custom report. You can show one dimension with two metrics and up to 10 rows of data in a table.
Filed under: #mktgcloud, Datarati, Datarati.TV, Events, Marketing Automation, Revenue Performance Management (RPM)
Presentation: http://www.slideshare.net/Datarati/how-to-use-digital-data-to-drive-predictable-revenue-generation
Here are the two links to our panel discussions from Ad:tech Sydney 2011.
Watch VIDEO Day 1: http://vioca.st/datarati/adtech2011_day1
Watch VIDEO Day 2: http://vioca.st/datarati/adtech2011_day2
If you have any questions for our panelists, please join our group on Linkedin and post them here: http://www.linkedin.com/groups?mostPopular=&gid=1814198
http://www.time.com/time/business/article/0,8599,2058114,00.html
